1 Big Thing: Axios Declares War 🚨
Smart Brevity® count: 776 words | 3½ minutes
Axios helps corporations conquer your brain.
Simple, arresting art:
What’s happening: “We are getting slapped silly with an explosion of minute-by-minute distractions … it’s the madness of the modern mind.”
Who said it: Axios cofounders Jim VandeHei, Mike Allen, and Roy Schwartz in their new book, Smart Brevity.
WHY IT MATTERS: Your attention is a commodity. Axios is selling a product to help corporations acquire your attention so they can package it for resale like a mortgage-backed security. And improve your life. And “promote inclusivity.” And “empower everyone.”
(Go deeper at SmartBrevity.com)
The authors present useful tips for how to win the war by cutting through the constant, slapping explosions.
1) Use bullet points
♥ “A wonderful way to isolate important facts or ideas.”
♥ Most people have already stopped reading by now.
2) Put it in bold — “It’s darker and more detectable than italics.”
3) Deploy STRONG words — “Better than soft and soggy ones.”
4) Tell readers how to think
→ This is a particularly insightful piece of advice.
5) Use clean, intuitive visuals
DECLARE WAR: Communication is the “central front” of the post-pandemic workplace revolution. “Those who do it crisply, authentically, forthrightly will win. Those clinging to the closed, cluttered ways of the past will perish.”
♥ After reading this book, “Your voice and words will pop and echo like never before … the algorithms will begin to reward you.”
♥ Embracing Smart Brevity® will “save CEOs and managers countless hours, align companies around their missions, unleash creativity and clarify what matters most.”
♥ Smart Brevity® has helped make Axios media newsletters “among the best-read and most lucrative in America.”
Be smart: The authors explain how Smart Brevity® can improve every aspect of our daily corporate lives.
→ Knock the HR associate off her feet with your ruthlessly concise sexual harassment complaints.
→ “Test out micro-meetings.” Five to 10 minutes is more than enough. Bad things happen when work gatherings are structured inefficiently—just ask Jeffrey Toobin’s former colleagues.
(Take your game to the next level with Axios HQ software.
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