‘100 Million Bucks For Four Years’: Rumble CEO Sends Letter To Joe Rogan With ‘Totally Legit’ Offer

On Monday, YouTube competitor Rumble released a statement in support of Joe Rogan, appearing to offer the podcast host $100 million for a four-year deal.

“Dear Joe,” Chris Pavlovski, CEO of Rumble, wrote. “We stand with you, your guests, and your legion of fans in desire for real conversation. So we’d like to offer you 100 million reasons to make the world a better place.”

“How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years?” Pavlovski continued. “This is our chance to save the world. And yes, this is totally legit.”

Hey @joerogan, we are ready to fight alongside you. See the note from our CEO @chrispavlovski… pic.twitter.com/G7ahfNNjtP

— Rumble (@rumblevideo) February 7, 2022

In recent weeks, Rogan has been embroiled in various controversies regarding Spotify. After several musicians attempted to present the streaming service with an ultimatum to choose between their content and Rogan’s podcast, Rogan was then targeted with criticism regarding language used during previous episodes of the “Joe Rogan Experience.”

Rogan apologized late last week after a video was shared online showing him using racial slurs, despite Rogan’s assertion that he was quoting others.

“It’s not my word to use. I am well aware of that now, but for years I used it in that manner,” Rogan said. “I never used it to be racist because I’m not racist.”

Spotify CEO Daniel Ek released a statement on Sunday, announcing that the streaming service would stand by the podcast host.

“While I strongly condemn what Joe has said and I agree with his decision to remove past episodes from our platform, I realize some will want more. And I want to make one point very clear – I do not believe that silencing Joe is the answer,” Ek said. “We should have clear lines around content and take action when they are crossed, but canceling voices is a slippery slope. Looking at the issue more broadly, it’s critical thinking and open debate that powers real and necessary progress.”

Ek then explained in a note to staff that it was Rogan’s decision to remove dozens of episodes of “The Joe Rogan Experience” from Spotify.

Ek’s statement continued:

Another criticism that I continue to hear from many of you is that it’s not just about The Joe Rogan Experience on Spotify; it comes down to our direct relationship with him. In last week’s Town Hall, I outlined to you that we are not the publisher of JRE. But perception due to our exclusive license implies otherwise. So I’ve been wrestling with how this perception squares with our values.

If we believe in having an open platform as a core value of the company, then we must also believe in elevating all types of creators, including those from underrepresented communities and a diversity of backgrounds. We’ve been doing a great deal of work in this area already but I think we can do even more. So I am committing to an incremental investment of $100 million for the licensing, development, and marketing of music (artists and songwriters) and audio content from historically marginalized groups. This will dramatically increase our efforts in these areas. While some might want us to pursue a different path, I believe that more speech on more issues can be highly effective in improving the status quo and enhancing the conversation altogether.

I deeply regret that you are carrying so much of this burden. I also want to be transparent in setting the expectation that in order to achieve our goal of becoming the global audio platform, these kinds of disputes will be inevitable. For me, I come back to centering on our mission of unlocking the potential of human creativity and enabling more than a billion people to enjoy the work of what we think will be more than 50 million creators. That mission makes these clashes worth the effort.

I’ve told you several times over the last week, but I think it’s critical we listen carefully to one another and consider how we can and should do better. I’ve spent this time having lots of conversations with people inside and outside of Spotify – some have been supportive while others have been incredibly hard, but all of them have made me think.

One of the things I am thinking about is what additional steps we can take to further balance creator expression with user safety. I’ve asked our teams to expand the number of outside experts we consult with on these efforts and look forward to sharing more details.

Your passion for this company and our mission has made a difference in the lives of so many listeners and creators around the world. I hope you won’t lose sight of that. It’s that ability to focus and improve Spotify even on some of our toughest days that has helped us build the platform we have. We have a clear opportunity to learn and grow together from this challenge and I am ready to meet it head on.

I know it is difficult to have these conversations play out so publicly, and I continue to encourage you to reach out to your leaders, your HR partners or me directly if you need support or resources for yourself or your team.

Ian Haworth is an Editor and Writer for The Daily Wire. Follow him on Twitter at @ighaworth.

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