Amber Athey: Sorry State Farm: We’re Boycotting Now

State Farm learned the hard way that you don’t come for people’s kids.

A leaked email released by Consumers Research on Monday revealed that the insurance company planned to mobilize its agents to indoctrinate children as young as five into woke gender theory. State Farm agents in Florida were told by a “corporate responsibility analyst” that the company is partnering with the GenderCool Project, the goal of which is to “increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children 5+.” The analyst, who helpfully put his pronouns in his email signature, asked for agents to donate LGBTQ books to local schools, libraries, and community centers.

Like a good neighbor, State Farm is there to encourage youth identity crises, genital mutilation and chemical castration, apparently.

The email quickly spread around social media and furious parents promised to cancel their policies and take their business elsewhere. It took less than a day before State Farm’s chief diversity officer sent an email to staff indicating they had canceled the partnership with GenderCool.

“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries,” the email said. “Conversations about gender and identity should happen at home with parents… we will no longer support that program.”

In past years, corporations would enact woke policies and programs, conservatives would whine for a couple of hours, and then we would all move on. I never thought I’d see the day, but conservatives are actually getting good at boycotts. The right has managed to create a strong network of activists, watchdogs, investigative groups, and journalists who are dedicated to exposing woke corporatism and giving consumers a serious call to action. Conservatives who claimed they would stop watching the NFL after Kaepernick kneeled but still threw a Super Bowl party are not going to stop short when companies mess with their kids. The stakes are too high.

A similar backlash happened to Disney when the supposedly family-friendly entertainment company caved to woke employees and announced opposition to Florida’s Parental Rights in Education bill. Most voters agree with the text of the bill, which prohibits public school education on sex and gender for children in K-3. After Disney came out against the legislation, angry parents sent its stock tumbling. Disney is one of the worst performing stocks of the year because of the controversy.

You’d think State Farm would have learned its lesson from Disney, but it decided to take the hard route instead. How many more companies will try to brainwash and destroy our children before they get the message?

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