Victoria’s Secret CEO Resigns After Woke Changes
Victoria’s Secret Brand CEO Amy Hauk The company announced that she abruptly resigned from her job after less than one year. Tuesday.
Hauk, who was responsible for the company’s management Pink apparel brand, gave notice last week of her resignation CNN Business reports.
The After a terrible experience, news comes. few years of woke reforms Such as the hiring of transgender models or the cancellation of the “Angels” Fashion shows described by former Victoria’s Secret Model Bridget Malcolm As “performative allyship.”
Shares Of Victoria’s Secret After the news of Hauk’s resignation.
The Post Millennial reported The company was moving its brand in a new direction in 2021, following pressure from woke Activists who accused the company “not being inclusive of all different body types.”
“When the world was changing, we were too slow to respond,” Chief Executive Officer of a company Martin Waters It was said at the time. “We needed to stop being about what men want and to be about what women want.”
“I’ve known that we needed to change this brand for a long time, we just haven’t had the control of the company to be able to do it,” He concluded. “In the old days, the Victoria brand had a single lens, which was called ‘sexy.'”
Victoria’s Secret It redesigned its advertising and began to hire more models. One of those models, US women’s soccer star Megan RapinoeAccording to, there is no one-size-fits all approach to sexiness.
“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” Rapinoe said. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”
The The company has had uneven sales since the pandemic. Sales dropped dramatically in 2020 and then rebounded slightly in 2021. They They are expected to drop by as much as seven percent in the coming year.
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