Nobody’s Watching: CNN Ratings Plunge Even Further — For Good Reason
News, news, and all things news!
The new year — 2023 — is chockablock full of news: The war in Ukraine threatens to spread, the U.S. House of Representatives is ramping up investigations into the Biden administration, the president has been found to have reams of classified documents, Democrats are moving on gun control.
So you’d think that a news service, say, one that beams into nearly every house in America, would be rolling in ratings.
CNN is a different story.
The liberal news network’s average primetime viewership plunged to just 444,000 viewers, according TV Newser. That’s terrible. Fox News pulled in just over two million primetime viewers that week. And even more liberal MSNBC more than doubled CNN’s ratings, with 943,000 average primetime viewers.
CNN’s daytime ratings are even worse. CNN averaged 417,000 viewers per day, while Fox News pulled down 1,387,000,000 million viewers and MSNBC averaged 6299,000 viewers.
Of course, there’s a good reason CNN’s ratings are pathetic: They’re so biased that viewers are tuning out in droves.
All primetime cable TV networks rated ESPN first, Fox News second and MSNBC third in ratings. CNN? Eighteenth! The network was wedged There are two TVLands: the Lifetime Network and TVLand.
“In Adults 25-54, CNN placed 29th in primetime with 93,000 on average, and 15th in total day with 80,000 on average,” TV Newser reported. “The 80,000 A25-54 average in total day represents the network’s smallest delivery since 2014.”
In fact, compared to the previous week, CNN’s primetime viewers dropped 14%, was down 18% in primetime demo viewers, and fell 7% in total day viewers. CNN’s total primetime viewers dropped 23%, primetime demo viewers fell by 28%, and total day viewers fell by 12% compared to the previous week.
Don Lemon, the one-time primetime wonder boy, got crushed after moving to CNN’s failing morning show, “New Day.” This was the beginning. “CNN This Morning,” but the name change didn’t matter — the show averaged just 331,000 viewers.
This is all after it was reported that Chris Licht, the new CNN president, wanted to move the network in a more centrist manner.
“We are truth-tellers, focused on informing, not alarming our viewers,” Licht wrote one his earliest memos to CNN employees last June. “You’ve already seen far less of the ‘Breaking News’ banner across our programming. The tenor of our voice holistically has to reflect that.”
These reports were later rejected by Licht.
“One of the biggest misconceptions about my vision is that I want to be vanilla, that I want to be centrist. That is bulls***,” Licht said that Licht was speaking to The Hill and the Financial Times in November. reported.
“You have to be compelling. You have to have edge. In many cases you take a side. Sometimes you just point out uncomfortable questions. But either way you don’t see it through a lens of left or right,” He said.
This sounds about right for Licht, who was a former showrunner. “The Late Show with Stephen Colbert.”
CNN can also expect its ratings to stay in the basement with this philosophy.
The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.
Joseph Curl is a 35-year veteran of politics, having served 12 years as White House correspondent in a national newspaper. For four years, he was the Drudge Report’s a.m. editor. Send tips [email protected] Follow him @josephcurl on Twitter
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