‘Boycott Hersheys’ Trends On Twitter As Brand Features Man Who Identifies As Trans In International Women’s Day Campaign

Amanda HardingMarch 2, 2023

The Hershey Company celebrates women by encouraging a biological man.

The hashtag is “BoycottHersheys” became a trending topic on Twitter Thursday following the inclusion of a man by the chocolate manufacturer who identified himself as transgender It is part of the International Women’s Day promotion.

Fae Johnstone is among five celebrities featured in the campaign that uses Hershey’s She bar to “shine a light on the women and girls who inspire us every day.”

“The chocolate’s out of the wrapper! Honoured to be featured in this campaign by [Hershey’s] Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers,” Johnstone shared the video promo via Twitter.

The wrapper is gone!

This campaign features Honoured @Hersheys Canada for a>=”https://twitter.com/hashtag/InternationalWomensDay?src=hash&ref_src=twsrc%5Etfw”>#InternationalWomensDay Alongside 4 incredible sisters and change-makers https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmo

— Fae Johnstone, MSW (@FaeJohnstone) March 1, 2023

“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,” The follow-up was shared by the LGBTQ activist. “I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can change the world, together.”

“We can create a world where everyone is able to live in public space as their honest and authentic selves,” Johnstone speaks in the video.

Conservatives and feminists called for boycotts of the International Women’s Day campaign, which used a biological man.

“You get the feeling that these companies *always* despised women — they were just waiting for the right moment to stick it to us,” author Abigail Shrier Tweet. “Here’s the thing about real women, [Hershey’s]: We have long memories.”

“There are 3.9 billion females out there and Hersheys decided to pick a misogynist dude for International Women’s Day,” An additional person Share.

The third consecutive year of the female-focused campaign has been run by the international chocolate company. A Press releaseHershey’s shared additional details.

“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month,” Katie DeCapria, brand manager, spoke about the program’s relaunch.

“This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life.”