The federalist

How Corporations Launder Their Race Discrimination Through Third Parties

Companies have been open to their checks since George Floyd’s death in 2020. Much of their spending — by one account more than $200 billion — has been focused on legally and morally questionable programs that give benefits to individuals based solely on the color of their skin. In other words, the corporate response George Floyd was mostly involved in supporting non-white businesses and non-white community organizations.

Due to the increasing number of lawsuits and other factors, it is now that we are faced with encouragement Corporates have begun to outsource their social justice programs from outside organizations such as the World Economic Forum. Corporations are getting the attention they want (being identified as an awoken company) and this is making it problematic. “woke corporation”While minimizing, or even eliminating any potential legal liabilities that might result from race discrimination. This can be a moral risk, particularly for civil societies that value equality and nondiscrimination.

When the World Economic Forum was established in 2020, it began the path towards waking laundering. encouraged Business leaders can transform their businesses “corporate activists: companies that take concrete action” To change the world. Many of the biggest companies responded to this need by setting up their own programs for racial justice.

Amazon has, for instance, developed its own program, the “Black Business Accelerator,” You can find more information at program Offering a “suite of resources” Only black-owned businesses are eligible. Other businesses — those owned by whites, Asians, and Hispanics — were ineligible for the Accelerator. Amazon created another program called the “Amazon Prime” “Impact Accelerator: Black Founders” program, which offered much more — up to $225,000 in grants to black-owned businesses.

Comcast America, America’s second largest media company, created the RISE program. This offered small business owners marketing and technology services as well as grants of millions of dollars. This benefit was free for selected recipients. But only white male business owners had access to it. ineligible For more information, click here

This new aggressive form of social-justice spending — corporate-run programs designed to help only certain minorities — faced scrutiny in the courts because federal and state laws prohibit racially discriminatory programs like this. Amazon was twice sued, the first time over a $10,000 grant that it had given to non-whites. delivery Drivers who are service-oriented, again Over the Black Business Accelerator

Use new tactics to avoid litigation

Comcast was also sued. The Wisconsin Institute for Law and Liberty (where I serve as deputy counsel) alleged that Comcast violated federal law by not allowing our clients to sign contracts based on their race. Comcast was forced to rescind the contract with our clients based on race as the case progressed towards important deadlines. abandoned The program was completed and we entered into confidential agreements with our clients.

Corporations have tried to adapt their strategies in response to the increasing litigation. Many corporations now use third-party organizations as a way of avoiding discrimination based on race. Visa offers a program for entrepreneurs called “The Visa Entrepreneur Program”.Visa Entrepreneurship Program.” This program is only available to “Black and African American entrepreneurs to grow their ideas.” Visa, however, does not manage this program contrary to their website branding. Bridge for Billions is a Delaware-based public charity that manages programs referred to as diversity, equity, inclusion (DEI). Bridge for Billions manages these DEI programs for corporations such as Visa. Bridge for Billions Website touts Heineken, Coca-Cola (including Salesforce), and Chanel are just a few of the companies that have been mentioned. “trust us” With their programs for social justice.

Softbank — one of the world’s largest corporations — promotes its SB Opportunity Fund, It is also known as “uncapped evergreen fund” However, only Black, Latino and Native American entrepreneurs can invest in startups. Softbank, realizing the illegality of awarding contracts based upon race, outsourced this project, which is located in Florida, to SB Opportunity Fund Manager, LLC.

This list could go on. JP Morgan claims credit For $52 Million “Entrepreneurs of Color” Local Initiatives Support Corporation manages this fund. There are many large corporations that also use this fund. CVS To Exxon To Walmart To American Express, tout “diversity” Oder “minority business” These programs target only white business owners. However, they are administered by third-parties, which may lessen their legal liability.

Some companies have openly flouted their discrimination based on race through public schools, the ultimate non-profit entity. American Family Insurance is the biggest mutual insurance company in America. It grants thousands to school districts in order to implement race-based programs. Sun Prairie Area Schools District received the money. sends Their black student union went on a multi-day tour of multi-state colleges (all expenses paid) to visit them. They also run a club for girls called “The Reading Club For Black Girls Only”. “Dear Diary.” Bank of America follows closely. recently announcing A special internship for black students, offered through University of Memphis

Corporations Must Be Race-Neutral

It is a serious moral hazard. The world’s biggest corporations want credit. “woke” Advancement “racial equity” by programs which are targeted only at certain races. Such practices — involving blatant race discrimination — are immoral and contrary to core American values, despite being in fashion with corporate elites. Yet the typical guide rails — state and federal law — may be less available remedies if corporations launder their discrimination through third parties.

Companies should not allow themselves to fall prey to the lure of outsourcing their discrimination. Perhaps they could learn from Comcast which was first to come under scrutiny because of its race-based programs. Comcast redoubled its efforts towards “Project Up“” is, as all evidence suggests, a race neutral program that was created to “advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.” Comcast will manage the program and will reap the benefits that come with it, all while following (lawful!) nondiscrimination principles.

It would make sense for other corporations to do the same and prevent any future race-based discrimination. It is possible for corporations to follow left-leaning and partisan policies. “woke” Policies are important, but it is impossible to justifiy the laundering of intentional race discrimination by third parties.


Daniel Lenington is the director of the Equality Under the Law Project, Wisconsin Institute for Law and Liberty. He also serves as deputy counsel.


“From How Corporations Launder Their Race Discrimination Through Third Parties


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