Victoria’s Secret announces plan to bring back a ‘new version’ of its fashion show

Lingerie retailer Victoria’s Secret It is gearing up to return its annual fashion event.

In 2019, the company cancelled the event after being criticized by some for its insensitivity. diverse enough. The announcement of the end to the Angels long-running program led to this. they were not “culturally relevant.”

“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” Chief Financial Officer Timothy Johnson said.

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The company continued to rebrand after the 2018 fashion show was aired. They now seek transgender models for their shows. In 2019, Valentina Sampaio became the first openly transgender model Victoria’s Secret hired him and he continues modeling for the brand.

It was announced that the company would be launching a new website in February 2022. the hire of TikTok Emira D’Spain is the star of Victoria’s Secret, and she was also the first transgender black model.

Victoria’s Secret hired a women’s soccer superstar as well Megan Rapinoe One of its ambassadors.

The brand was changed. 7% drop in net sales The end of 2022.

“We believe we’re two years into a five-year journey in the turnaround of our business, and we have a clear road map to be the world’s leading fashion retailer of intimate apparel,” Martin Waters is the CEO said.

Victoria’s Secret Fashion Show debuted in 1995. An announcement has yet to be made about the date or television network that will air this year’s special. The original special aired previously on ABC and CBS.