‘Cringe’ Ads Go Viral From Failed Bank That Refused Trump’s Business: ‘A Circus Not A Bank’
Some interesting advertising ideas were revealed by a closer inspection of the New York-based bank that collapsed on Sunday.
Signature Bank Trump was not allowed to do business with him as a former president in 2021 and was shut down by New York state regulators in the wake of the California-based Silicon Valley Bank (SVB) collapse, released one ad that featured a parody version of the song “Some Nights” It was fun. The video attracted over 735,000 views in just a few hours.
“Is it surprising that Signature Bank failed?” Grit Capital founder Genevieve Roch-Decter Captioned the video “Their executive team spent millions of dollars to produce music videos & TV shows about themselves.”
“Try not to cringe as you watch this,” She continued.
Is it not surprising that Signature Bank failed to succeed?
Their executive team spent millions of money to create music videos & TV programs about themselves
As you watch this, try not to cringe. pic.twitter.com/16K70FQq5o
— Genevieve Roch-Decter, CFA (@GRDecter) March 13, 2023
CNBC reported on Sunday that Signature Bank had $110.4 trillion in total assets, and $88.6 million in total deposits, as of the end 2022. The Federal Deposit Insurance Corporation (FDIC), took over the bank following Sunday’s action by state regulators.
Roch-Decter also mentioned a former employee of Signature Bank in the same thread. Telled her, “The Management Team was basically like the show, the Office. They’d waste money on things like producing parody videos.”
The finance expert posted another video from the NY lender — this time a sort of musical comedy sketch.
They also attempted a comedy/musical combination.
I’m speechless. pic.twitter.com/y3lWDCcSlp
— Genevieve Roch-Decter, CFA (@GRDecter) March 13, 2023
“Who would have trusted their money to these guys after watching this video? This is a circus not a bank,” Roch-Decter captioned the last video, which was a parody of a Katy Perry track.
After watching this video, who would have thought that they would trust their money to these men?
This is a circus, not a bank. pic.twitter.com/UYXxyifD4b
— Genevieve Roch-Decter, CFA (@GRDecter) March 13, 2023
SVB was also accused by mismanagement. Especially, the lender was allegedly Hyper-focused on the so-called diversity equity and inclusion (DEI), initiatives and LGBT activism.
SVB reportedly For eight months, no one was responsible for risk assessment, until January of this year, while the person in charge of risk assessment in the U.K. allegedly prioritized “pro-diversity initiatives” While she was not performing her real role According Subscribe to the Daily Mail Report
Jay Ersapah, the Chief Risk Officer at the SVB Europe, Africa, and the Middle East, describes herself as “a seasoned risk manager.” “queer person of color from a working-class background” Organised LGBTQ Daily Mail reported on the various initiatives, which included a month-long Pride campaign. Ersapah also conducted so-called safe spaces catch-ups for employees and claimed to have served “underrepresented entrepreneurs.”
“This bank, they’re so concerned with DEI and politics and all kinds of stuff, I think that really diverted from them focusing on their core mission,” Florida Republican Governor Ron DeSantis Telled Fox News Sunday.
Related: Latest Bank To Fail Refused Then-President Trump’s Business In 2021
“From ‘Cringe’ Ads Go Viral From Failed Bank That Refused Trump’s Business: ‘A Circus Not A Bank’“
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