Ex-Budweiser Executive Says Conservatives Won’t Forget Pro-Trans Controversy

Hold onto your beer, folks! A former Anheuser-Busch executive has warned that the company’s recent transgender controversy may not be forgotten by its conservative base anytime soon.

The uproar began when the beer giant partnered with transgender personality Dylan Mulvaney to act as one of its spokespersons. Anheuser-Busch even released special edition cans of Bud Light with Mulvaney’s face on it for its March Madness ad campaign and in celebration of his one-year anniversary after declaring himself to be a woman.

But the move backfired, with many conservative consumers, bars, and celebrities joining the boycott against Bud Light’s partnership with Mulvaney. Sales tumbled, and shares of Anheuser-Busch dropped.

Now, the company is backtracking on its transgender promotion and attempting to win back former customers. But will it work?

According to Anson Frericks, a former executive at the company, the answer is no. He believes that the world’s largest beer company made a big mistake in expecting millions of angry customers to easily forget the pro-transgender move.

Frericks was interviewed on “Fox & Friends Weekend” about the massive consumer pushback against its flagship Budweiser brand. He warned that many conservative consumers would not forget the controversy anytime soon.

But Anheuser-Busch is not giving up without a fight. The company has hired two consultants with experience in the Beltway’s conservative circles to advise the brand in its attempt to win back former customers. It has also released a new ad campaign on social media with patriotic motifs, hoping to calm outrage among its base.

Will it work? Only time will tell. But one thing is for sure: Anheuser-Busch has learned a valuable lesson about the power of its conservative base.