Biden Launches Seven-Figure Ad Campaign in Six Battleground States
Biden 2024 Launches Ad Campaign in Key Battlegrounds
President Joe Biden wasted no time in launching his 2024 reelection campaign, with a new ad campaign hitting key battleground states just one day after the announcement. The seven-figure buy will run in 15 television markets across Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin, and features two ads, the first of which, titled “Raise The Flag,” launched on Wednesday.
Battlegrounds in Focus
The six battleground states were critical to Biden’s 2020 victory over former President Donald Trump and have been identified by senior Democratic Party officials as a core focus of the 2024 map.
Defending American Values
The “Raise The Flag” ad features footage of Biden in the Oval Office and on the campaign trail, spliced with patriotic B-roll. The narrator speaks of the values and beliefs that built America, and how they are under attack by an extreme movement seeking to overturn elections, ban books, and eliminate a woman’s right to choose. The ad then shifts to Biden defending democracy as an American issue, not a partisan one, and concludes with the message, “For freedom, for democracy, for America: Joe Biden.”
Optimism for America’s Future
Biden delivered a speech to trade groups in Washington, D.C., where he expressed his optimism for America’s future and his commitment to creating jobs, providing affordable healthcare, and revitalizing forgotten towns.
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