Anheuser-Busch sends letter to minimize Mulvaney backlash with ‘One Single Can’.

Anheuser-Busch Responds to Bud Light Controversy

Is the Dylan Mulvaney Controversy Overblown?

Anheuser-Busch has been in hot water lately due to a TikTok video featuring a can of Bud Light with trans-identifying influencer Dylan Mulvaney’s face on it. The video caused sales of Bud Light to plummet, and the brewery is now trying to convince wholesalers that the controversy has been overblown.

In a letter sent to wholesalers, Anheuser-Busch stated that the can was not made for production or sale to the general public and was not a formal campaign or advertisement. The letter was forwarded to retailers, bars, and restaurants by Grey Eagle, which distributes Anheuser-Busch products.

Grey Eagle stated that Anheuser-Busch did not intend to create controversy or make a political statement. The lack of oversight and control over marketing decisions has been addressed, and a new VP of Bud Light marketing has been announced.

Former chief creative officer at Anheuser-Busch, Robert Lachky, commented on the controversy, stating that when you step into the political or religious spectrum, you know you’ve alienated at least half of your target audience. He also criticized the anheuser-busch-sends-letter-to-minimize-disastrous-mulvaney-backlash/” title=”Anheuser-Busch sends letter to minimize Mulvaney backlash with ‘One Single Can’.”>current marketing team, stating that none of them has ever been to a NASCAR race, football game, or rodeo.

In response to the controversy, Anheuser-Busch is reportedly offering a free case of beer to every employee of its wholesaler network. This giveaway may be the only viable plan to get rid of a product that customers are rejecting. The company’s wholesaler network, which consists of many family-run businesses, has been hurt by the disastrous PR stunt and the boycott that has followed.

Key Takeaways:

• Anheuser-Busch is trying to convince wholesalers that the Bud Light controversy has been overblown.
• The company sent a letter to wholesalers stating that the can featuring Dylan Mulvaney’s face was not made for production or sale to the general public.
• The lack of oversight and control over marketing decisions has been addressed, and a new VP of Bud Light marketing has been announced.
• Former chief creative officer at Anheuser-Busch, Robert Lachky, criticized the current marketing team for not understanding American consumers.
• Anheuser-Busch is offering a free case of beer to every employee of its wholesaler network in response to the controversy.

It remains to be seen whether this giveaway will be enough to repair the damage done to Anheuser-Busch’s reputation and sales. Only time will tell.

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