‘Boston Red Sox Fans Clear Out Bud Light Vendor in Viral Video’

Baseball Fans Leave Bud Light Stand High and Dry at Fenway Park

A viral video has been making the rounds on social media, showing baseball fans leaving a stand selling Bud Light at Fenway Park high and dry during a game between the Boston Red Sox and the Toronto Blue Jays. TikTok user Luis Tejada made sure to film fans lined up at a nearby refreshment stand before panning to the empty concession selling Bud Light, which was apparently situated in the bleacher concourse. His 38-second video has been seen over 1.2 million times.

The Backlash Against Bud Light

The backlash against Bud Light was catalyzed when the company sent trans-identifying influencer Dylan Mulvaney a can of beer with Mulvaney’s face on it as part of an ad partnership. Mulvaney posted a TikTok video with that can of Bud Light, celebrating 365 days of “being a woman.” A subsequent video showed Mulvaney in a bikini while sitting in a bathtub drinking a Bud Light beer.

Meanwhile, the brewery sent a letter to wholesalers about the backlash, trying to convince them that the Mulvaney controversy has been overblown.

• The letter declares, “This was one single can given to one social media influencer.”
• The cover letter from Grey Eagle stated, “Anheuser-Busch did not intend to create controversy or make a political statement.”
• In the wake of the controversy, Anheuser-Busch is reportedly offering a free case of beer to every employee of its wholesaler network.

Despite the company’s efforts to downplay the situation, the video of the empty Bud Light stand at Fenway Park seems to suggest that the backlash may have had a more significant impact than they anticipated.

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