Biden’s 2024 Reelection Plan: Women are Key.

Biden’s 2024 Reelection Campaign Targets Women

President Joe Biden is focusing on women as the key to his 2024 reelection campaign. His care economy proposals, including universal prekindergarten and caregiver support, are top priorities for a hypothetical second term.

Republicans Losing Support from Independent Women

Republicans have lost support from independent women, in part due to the party’s opposition to abortion. However, the GOP is not publicly concerned with its standing among the demographic, citing its strength on the economy and social issues, such as parental rights.

Democratic strategist Mary Anne Marsh believes that women will decide the 2024 election. “Add abortion and guns, that’s why Democrats are gonna win everything in 2024,” Marsh told the Washington Examiner. “The Republicans don’t; they’re on the wrong side of every issue and don’t have an answer for any of them.”

Biden’s Emphasis on Women is Poll-Driven

Biden’s decision to emphasize women is a “poll-driven” one, according to Suffolk University Political Research Center Director David Paleologos. “What we found in the midterm elections is that independent women broke from independent men,” Paleologos said. “Independent men voted Republican by about 20 [percentage] points in a lot of these Senate races, especially where [former President Donald] Trump-endorsed Senate candidates were the nominees, but independent women did not follow that path.”

Biden’s average overall approval rating is net negative 11 points, 43%-54%, according to RealClearPolitics. His average approval regarding the economy and inflation is net negative 21 points and net negative 30 points, respectively. His average approval on immigration and crime is net negative 24 points and 17 points.

Republicans’ Weakness on Abortion and Guns

Marsh believes that Republicans’ weakness on abortion and guns will be their downfall in the 2024 election. “The thing that Republicans will not be able to change between now and November 2024 is where they stand on abortion and where they stand on guns,” she said.

Biden’s Education Policies

One potential weakness for Biden among women is education, with the Nation’s Report Card finding that eighth-grade U.S. history and civics scores are at record lows. However, the White House is working to address this issue, with press secretary Karine Jean-Pierre acknowledging how children “lost so much in the pandemic” and Biden promoting his endorsement from the National Education Association’s 3 million members.

• Biden reopened schools
• Teachers “deserve a raise, not just praise”
• Biden stands with America’s teachers and students

Overall, Biden’s focus on women and education, as well as his care economy proposals, may help him secure a second term in 2024.