Ford’s Ranger Raptor muscle truck is now possible thanks to EV technology.

Ford Unveils New Ranger Raptor with 405-HP Engine

By Joseph White

Ford Motor Co has revealed its latest addition to the muscle truck franchise – the Ranger Raptor midsize pickup. The vehicle boasts a 405-horsepower engine and a suspension designed for racing across the desert, made possible in part by Ford’s electric vehicles. The Ranger Raptor, along with the rest of the new generation of Ford Ranger pickups, will launch in North America later this year. This illustrates how established automakers are shifting their combustion-vehicle lines toward more powerful, higher-profit variants as regulators clamp down on carbon emissions.

For Ford, the Ranger Raptor is part of a broader strategy to develop performance variants of popular vehicles that share 80% of the parts of the basic truck or SUV, but can deliver an average 30% more profit margin over the cost of building the vehicle. Prices for the new Ranger will start at $34,160, but a Ranger Raptor will start at $56,960, Ford said.

“This is a very successful and profitable derivative,” said Jim Baumbick, vice president for product development and quality for the Ford Blue unit.

Ford is also ramping up production of its Mustang Mach-E, Ford F-150 Lightning, and Transit electric vehicles – generating credits that allow it to sell more high-performance, combustion vehicles such as the Ranger Raptor, the Bronco Raptor, and the F-150 Raptor. “We’re doing it through a portfolio of products” that includes electric vehicles and a hybrid Maverick pickup, Baumbick said.

Like other established automakers, Ford is using profit from combustion vehicles to subsidize losses on its electric models. How far Ford can push that strategy will depend on consumers, and also government regulators.

The redesigned Ranger will compete in a global segment dominated by Toyota Motor Corp’s Tacoma and Hilux trucks. Toyota will reveal the next generation of its North American Tacoma midsize truck on May 19. Rival General Motors Co added two off-road performance variants of its midsized Chevrolet Colorado pickup trucks last year, as well as more powerful engine options.

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