Elon Musk to give Twitter to ‘woke’ CEO.

Former NBCUniversal Advertising Chief Linda Yaccarino Named Twitter’s New CEO

Exciting news for Twitter as former NBCUniversal advertising chief Linda Yaccarino has been named the new CEO by current chief executive Elon Musk. Yaccarino is known for modernizing Comcast Corp’s entertainment and media division’s advertising business and will focus primarily on business operations while Musk concentrates on product design and new technology.

Critics of the Hiring Surface

After it was reported that Yaccarino was in talks to become Twitter’s CEO, critics of the hiring surfaced, citing “woke statements” the executive has made. Yaccarino has advocated for mask-wearing during the coronavirus pandemic and boosting racial diversity in the office. However, industry experts believe that her leadership will immediately turn Twitter’s trajectory around.

Yaccarino’s Impressive Career

Yaccarino joined NBCU in 2011, after 15 years at Turner Entertainment, and has been credited with taking the network’s ad sales operation into the digital era. As broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers their brand messages were not an afterthought. She said NBCUniversal incorporated ads in its Peacock streaming service from the outset.

Musk’s Purchase of Twitter

Musk, the CEO of electric vehicle maker Tesla, completed his purchase of Twitter in October for $44 billion. He said in December that he would step aside as CEO once he found “someone foolish enough to take the job.” On Thursday, Musk tweeted that he had found a CEO without naming Yaccarino. One person close to Yaccarino said Musk’s tweet may well have accelerated the timetable for her to join Twitter, which would be a balm to Tesla shareholders.

Conclusion

Yaccarino’s appointment as Twitter’s new CEO is a significant move for the company, which has seen a decline in ad revenue and a loss of staff. With her impressive career and innovative nature, Yaccarino is expected to bring credibility to Twitter and restore order to the platform.

• Yaccarino will focus primarily on business operations, while Musk focuses on product design and new technology.
• Yaccarino has advocated for mask-wearing during the coronavirus pandemic and boosting racial diversity in the office.
• Yaccarino has been credited with taking NBCU’s ad sales operation into the digital era.
• Musk completed his purchase of Twitter in October for $44 billion.
• Yaccarino’s appointment is expected to restore order to Twitter and bring credibility to the platform.

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