TikTok tries AI upgrade.

Social media platform TikTok is always exploring new technology to enhance user experience. Recently, it has been testing a new chatbot called “Tako” with select users in the Philippines. Tako is designed to converse with users about short videos and help them discover entertaining and inspiring content on the app.

What is Tako?

• Tako is a chatbot that can be accessed through a ghost-shaped icon on the TikTok interface.
• It can answer questions and provide relevant TikTok videos based on the user’s query.
• Tako is currently in the early stages of testing and is an experimental feature.

How is Tako Different from Other Chatbots?

Unlike other chatbots, Tako is not an all-purpose assistant. It is more like a navigation assistant that encourages users to watch more videos on TikTok. Tako can provide answers to general questions but will also recommend relevant TikTok videos based on the user’s query.

What are the Risks of Using Tako?

TikTok has set a Disclaimer that Tako is an experimental chatbot, and responses could be inaccurate. The company will review conversations with Tako for safety purposes and warns users not to share private information with it.

TikTok is always looking for new ways to power search and discovery on its platform. With Tako, the company hopes to provide a more personalized experience for its users and help them discover new and exciting content.