The federalist

Choose Your Side in Corporate America’s Religious War.

The Religious War Being Waged by Corporate America

Bud Light enlists a trans ladyface minstrel to sell beer. Target hires a trans Satanist to design LGBT clothes for kids and starts selling “binding” and “tucking” swimwear. North Face launches a marketing campaign featuring a creepy drag performer hocking LGBT gear to children ages 2 to 7. The Los Angeles Dodgers gives an award to a demonic hate group whose sole purpose is to blaspheme and profane the Catholic faith.

All this, and June “pride month” hasn’t even begun.

What’s happening? Why did so many major corporate brands decide to go all-in on promoting an aggressive, radical LGBT agenda that just a few years ago would have been considered totally unacceptable in civil society? Is this a psy-op? Is it real? What happens next?

The short answer to these questions is that we’ve entered a new phase of the culture war, and in some ways have transcended “the culture war” completely. What we’re in now is better described as a religious war — one that’s been launched by corporate America against all of us, and therefore demands we all choose sides.

Choosing sides in a religious war means you have to choose your religion. And in this particular religious war, there are only two sides. On one side is what C.S. Lewis called the Tao, which was his ecumenical shorthand for objective moral truth. “The Tao, which others may call Natural Law or Traditional Morality or the First Principles of Practical Reason or the First Platitudes, is not one among a series of possible systems of value,” Lewis wrote in The Abolition of Man. “It is the sole source of all value judgments. If it is rejected, all value is rejected. If any value is retained, it is retained.”

In America and in the West generally, the side of the Tao is the side of faithful Christians and Jews, as well as those atheists who, for practical reasons, cling to Judeo-Christian morality as the survivors of a shipwreck might cling to a lifeboat. It is the side that sees Target’s transing of kids as an intolerable moral evil, affirms the givenness of our nature and the created order, and recognizes not only that man isn’t God, but that man’s destiny is communion with God in a redeemed creation.

On the other side is what the writer Paul Kingsnorth, among others, has called the Machine, which at its root is a Nietzschean rebellion against God that turns out also to be “a rebellion against everything:



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