Bud Light partners with iconic US company to regain customers.
Budweiser and Harley-Davidson Team Up for a Laughable Ad
Amid a two-month boycott of AB InBev products following Bud Light’s disastrous decision to partner with a transgender social media influencer, Budweiser has teamed up with Harley-Davidson for a new ad. But the ad is laughably out of touch and is likely to make sane people want to avoid Harleys more than to elicit them to purchase anything from Transheuser-Busch.
Budweiser trying to recover and teams up with Harley Davidson in new advertising to attract “manly” men. This Bud is a dud. pic.twitter.com/eCyAfQKliS
— SweetPeaBelle (@SweetPeaBell326) May 26, 2023
The ad features an ultra-manly voiceover artist who says, “The greatest legacies are built with grit and resilience — one detail at a time.” After introducing a limited edition Harley logo on a can of Budweiser, the voiceover artist concludes, “For those who give everything to their craft, this Bud’s for you.”
But the ad was panned on Twitter after it was seen for what it is: a patronizing display of desperate corporate arrogance.
Does this mean Harley Davidson is gay? https://t.co/zozCLUyPpR
— Finpel Dorred (@finpel_dorred) May 28, 2023
Amid a shrinking market cap and declining sales, Budweiser’s parent company AB InBev is getting desperate. The company refuses to address the Mulvaney controversy but has tried to pander to conservatives through recent ads. However, conservative beer drinkers who are finished with the Belgian brewer are smarter than the company thinks they are.
Everyone who has walked away understands that this is the new face of the formerly great and formerly American brewer:
AB InBev Needs to Apologize for Gender Activism
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A post shared by Dylan Mulvaney (@dylanmulvaney)
AB InBev can issue as many pandering ads as it wants that gloss over the elephant in the room. It is clear that the company’s only shot at bringing back customers roiled by its gender activism is an apology.
Will Bud Light ever win you back?
Is Bud Light's Desperate Attempt to Win Back Customers Enough?
Let's face it, Bud Light and other AB InBev brands have become the butt of many jokes in recent years. With so many alternatives on the market, is their latest attempt to win back customers enough?
That might not even be enough.
AB InBev has teamed up with an iconic American company in hopes of reviving their struggling brand. But will it work?
The Poll
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Results
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Bud Light, Budweiser, and other AB InBev brands have been struggling to keep up with the changing tastes of consumers. Will their latest marketing campaign be enough to win back customers?
Only time will tell.
The post Bud Light Teams Up with Iconic American Company in Desperate Attempt to Win Back Customers appeared first on The Western Journal.
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