Chick-Fil-A receives backlash for diversity efforts.

Chick-fil-A is facing backlash from conservatives after it was discovered that the fast-food chain has a vice president of “diversity, equity, [and] inclusion,” or DEI. Some conservatives are now calling for a boycott of the popular restaurant chain.

“Chick-fil-A restaurants have long been recognized as a place where people know they will be treated well. Modeling care for others starts in the restaurant, and we are committed to ensuring mutual respect, understanding, and dignity everywhere we do business.”

DEI is a set of principles that many large corporations, government agencies, and schools have incorporated into their work environments. However, critics argue that these principles are rooted in Marxism and are essentially vehicles for “left-wing racialist ideology and partisan political activism.”

Conservatives Call for Action

Conservative voices on social media have been quick to call for action. Joey Mannarino, a conservative host, wrote on Twitter: “Chick-Fil-A just hired a VP of Diversity, Equity and Inclusion. This is bad. Very bad. I don’t want to have to boycott. Are we going to have to boycott?”

Columnist Todd Starnes added: “Well, that explains the fried cauliflower sandwiches and kale salad.”

James Lindsay, a prominent critic of DEI, agreed with the boycott calls and made demands. “We must demand that Chick-fil-A fire their entire ESG and Sustainability staff and partners (including DEI),” he wrote on Twitter.

Chick-fil-A’s Religious Values

Chick-fil-A has been generally well respected among conservatives due to the company’s religious values and its prior support for religious groups. However, the recent DEI announcement has caused concern among some conservative customers.

In recent weeks, a number of companies have faced backlash for embracing what critics say are left-wing values or a pro-LGBT agenda. Bud Light, for example, has seen significant backlash after producing a beer can with transgender activist and influencer Dylan Mulvaney’s face.

The Epoch Times has contacted Chick-fil-A for comment.