Bud Light stays silent on Twitter for over a month amidst Mulvaney backlash, indicating progress.

Bud Light Goes Silent on Twitter After Backlash Over Transgender Influencer Partnership

Bud Light has been completely silent on Twitter for six weeks as the backlash from its decision to partner up with transgender social media influencer Dylan Mulvaney rages on. This partnership has caused economic effects, and a major company declining an opportunity for free advertising should be evidence enough that conservatives are gaining ground in the culture war.

Bud Light has more than 316,000 followers on the platform. Since April 1, the brand has only posted a single tweet, and it was not warmly received. On Friday, April 14, the company posted a very non-controversial, four-letter tweet — and it was not “LGBT.”

TGIF? pic.twitter.com/d3W4oWJSXr

— Bud Light (@budlight) April 14, 2023

Two weeks into the boycott, the responses to that post were overwhelmingly negative. Since the company received those responses, the account has gone completely dark. This is an account that had posted almost every day up until April 2.

Bud Light shared promotions, ads, videos, and images of people drinking its beer at events and on holidays. The account also received a lot of engagement as one March Madness post was seen by 1.2 million people.

Not only has Bud Light been completely silent on Twitter for six weeks, but the company has only posted one video on YouTube since its brand-killing marketing fiasco. The company posted a pandering video that showed normal people in Western attire drinking its beer at an event, with the song “Chicken Fried” by the Zac Brown Band playing. The company turned the video’s comments section off.

Twitter Responses to Bud Light’s Tweet

• I don’t drink transbeer. — Sara Gonzales (@SaraGonzalesTX) April 15, 2023

• Does “TGIF” stand for “That Guy Is Female” for your marketing geniuses @budlight? — Nathan Dahm (@NathanDahm) April 15, 2023

• You’re a sick company. — Lavern Spicer (@lavern_spicer) April 15, 2023

• Not if it was the last can of beer on the planet. — David Wohl (@DavidWohl) April 15, 2023

• lol

  — Seth Dillon (@SethDillon) April 15, 2023

• Don’t want that Tranny Water — Jordan Schachtel (@JordanSchachtel) April 14, 2023

AB InBev’s Silence on Bud Light’s Insulting Ad

It seems that AB InBev, the parent company of Bud Light, is hoping to weather the storm caused by its insulting ad by remaining silent and counting on conservatives to forget about it. The ad promoted the idea that a man can parade around in womanface and be considered a woman. Despite the backlash, sales continue to slump as we approach June.

Meanwhile, the Twitter account that has the potential to reach millions sits silently. It’s time for AB InBev to take responsibility for its actions and make amends.

Bud Light’s Silence Speaks Volumes

The brand could come out at any moment and say anything in order to reach potential beer drinkers at no cost.

The fact that Bud Light is choosing to say nothing speaks volumes about how badly and unnecessarily the brand stepped in it.

It’s been over a month since Bud Light has tweeted, and every day that goes by is further proof of the power of conservative voices. By sticking together and challenging the left’s deranged ideas about gender and sexuality, we are making a difference.

More Proof We’re Winning

As the Mulvaney backlash persists, Bud Light’s continued silence is a clear indication that we are on the right track. Check out the full story on The Western Journal.

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