Priceline’s virtual travel agent will be powered by Google’s AI.

Google’s AI to Power Priceline’s Chatbot and Personalized Hotel Suggestions

Looking for a New York hotel near a Christmas market or a vegan restaurant? Priceline, an online travel agency, is set to launch a more sophisticated chatbot for trip planning and hotel suggestions that are like “a personal concierge” tailored to users. And they’re doing it with the help of Google’s artificial intelligence (AI) technology.

“You can easily find out that in Bryant Park there’s a Christmas market that runs from early November all the way through the beginning of January when you’re actually booking your hotel,” said Martin Brodbeck, Priceline’s chief technology officer.

Thanks to Google’s cloud division, Priceline now has access to generative AI, which can draft text as if a human wrote it, and extract information such as hotel prices from existing data to ensure accuracy. This new technology may give Priceline an edge over other travel sites, including Google itself.

“For Google, drawing business through AI represents a potential way to close the gap with rivals Amazon and Microsoft,” said Thomas Kurian, Google Cloud’s CEO.

Google’s AI technology will also be used to generate coding suggestions for Priceline’s software developers, adopt Google’s search capabilities for employee intranets, and speed up marketing for trending destinations.

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