Twitter’s rebranding as ‘X’ may encounter legal disputes due to a shared trademark.
Twitter’s Rebranding Faces Potential Legal Hurdles
Just one day after Twitter was rebranded, the social media company now called “X” could be met with legal hurdles, according to legal experts.
Microsoft, Meta, and apparently about 900 other companies in various industries have X registered as a trademark, Reuters reported. While a lawsuit against Twitter’s rebrand is not guaranteed yet, these companies could file one over intellectual property rights to a single letter.
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“There’s a 100% chance that Twitter is going to get sued over this by somebody,” said trademark attorney Josh Gerben.
Since 2003, Microsoft has owned a trademark to X for its popular video game console, the Xbox. As for Meta, Mark Zuckerberg’s tech company registered the common trademark in 2019 to cover its software and social media operations.
Gerben noted Microsoft and Meta probably would not sue unless they feel threatened by the encroachment of Twitter’s X on their brand equity.
Douglas Masters, another trademark attorney, said that since there’s nothing “distinctive” about Twitter’s X to differentiate it from others, “the protection will be very narrow.”
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Elon Musk teased the brand change over the weekend, tweeting, “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” However, the rebrand launch was not without its technical difficulties.
The Face-Lift
The social media company’s face-lift went into effect on Monday. While Twitter’s desktop website now sports a stylized black-and-white version of the 24th letter, the mobile app still has the iconic blue bird logo at this time.
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