Bud Light’s parent company cuts hundreds of jobs.
Bud Light Parent Company Lays Off Hundreds of Workers
Brewing company Anheuser-Busch has made a significant announcement that has caught the attention of many. In response to a conservative boycott over its brand Bud Light, which has caused a sharp decline in sales, the company has decided to lay off hundreds of employees in the United States.
“While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” said Anheuser-Busch chief executive Brendan Whitworth. ”These corporate structure changes will enable our teams to focus on what we do best—brewing great beer for everyone.”
This decision will impact less than 2 percent of Anheuser-Busch’s workforce of 18,000 and will not affect warehouse or brewery employees. Approximately 350 positions, many of them corporate, will be eliminated.
Troubles Begin
Anheuser-Busch’s troubles began in April when Bud Light partnered with transgender influencer Dylan Mulvaney. The collaboration became public, causing a stir among conservatives. Mulvaney revealed the partnership on social media, showcasing a Bud Light can featuring their face and even posting a video of themselves enjoying the beer in a bathtub.
This partnership led to a boycott of the brand, resulting in a significant decline in Bud Light sales. In fact, in the week ending on July 15, sales were down 13.9 percent and the brand’s volume was down 18 percent, as reported by Newsweek.
Loss of Top-Selling Status
As a consequence of the boycott and declining sales, Bud Light has lost its position as America’s top-selling beer. In the four weeks leading up to June 3, it was the second-best-selling beer, accounting for 7.3 percent of U.S. retail-store beer purchases. Modelo claimed the top spot with 8.4 percent of sales, according to the Wall Street Journal.
Impact on Other Brands
It’s not just Bud Light that has suffered. Other brands under Anheuser-Busch have also experienced a decline in sales. Michelob Ultra saw a 4.3 percent decrease in sales compared to the previous year, while Busch Light was down 8.5 percent, as reported by the New York Post.
Mulvaney expressed disappointment in Bud Light’s lack of support following the backlash. In early July, they criticized the brand for not reaching out and offering assistance.
“I was waiting for the brand to reach out to me, but they never did,” Mulvaney said in a video. “I’ve been scared to leave my house.”
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