Bud Light’s parent company cuts hundreds of marketing and corporate staff due to ongoing troubles.
Anheuser-Busch InBev Axes Hundreds of Marketing and Corporate Employees as Self-Inflicted Woes Continue
Anheuser-Busch InBev, the parent company of Bud Light, has made a shocking announcement that it is laying off hundreds of workers in the U.S. This move comes as Bud Light, once a top-selling beer brand, continues to struggle in the market.
The Wall Street Journal reports that AB InBev is eliminating nearly 2 percent of its 18,000-employee workforce. The layoffs primarily affect corporate and marketing roles at major U.S. offices, including St. Louis, New York, and Los Angeles.
These job cuts follow previous layoffs of frontline workers. Just earlier this month, a company that manufactures bottles for Bud Light announced that it was letting go of hundreds of employees.
However, these recent layoffs are specifically focused on marketing, and they are a direct result of the controversial decision to partner with transgender TikTok activist Dylan Mulvaney.
The decision to sponsor Mulvaney led to the dismissal of two Bud Light marketing executives. Now, with this latest announcement, it is clear that they will not be the only ones facing the consequences.
Mulvaney, known for his cartoonish act as a faux woman, received endorsement deals from various companies, not just Bud Light. However, after Mulvaney’s promotion of the beer, millions of customers turned their backs on Bud Light, causing a significant decline in sales and dethroning the brand as the top-selling beer in America.
Will you ever drink Bud Light again?
All Bud Light had to do was maintain its position, but instead, executives decided to venture into radical gender politics at a time when the transgender trend is losing popularity among average Americans.
Recent polls, such as the one conducted by Gallup, show that more people believe men claiming to be women should not compete against actual women in sports. Additionally, a Wall Street Journal-NORC poll found that a majority of Americans feel that transgenderism has “gone too far.”
Even those who initially supported Bud Light’s ad campaign began boycotting the brand because they felt the company did not stand up for Dylan Mulvaney. Mulvaney himself criticized Bud Light for not supporting him during the backlash.
Bud Light’s downfall is a result of executives misreading the pulse of the American public and misunderstanding their own customer base. Their troubles are entirely self-inflicted.
By diving headfirst into extreme left-wing virtue signaling, Bud Light made the worst possible decision. Now, some of their executives are paying the price.
The post Bud Light Parent Company Axes Hundreds of Marketing and Corporate Employees as Self-Inflicted Woes Continue appeared first on The Western Journal.
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