Apple’s savings account surpasses $10B in customer deposits.
Apple’s High-Yield Savings Account Surpasses $10 Billion in Customer Deposits
The partnership between Apple and Goldman Sachs has proven to be a success, with their high-yield savings account reaching over $10 billion in customer deposits. This innovative offering, launched in April, allows Apple Card users to earn an impressive annual percentage yield of 4.15% on their savings accounts.
In response to the industry crisis earlier this year, U.S. lenders have had to offer higher rates on customer deposits to retain their clients. This move aims to prevent customers from moving their funds to other high-yield alternatives, as faith in the financial health of banks was shaken. Apple’s high-yield savings account has provided a compelling option for individuals seeking better returns on their savings.
Expanding its presence in the financial technology space, Apple also introduced its “buy now, pay later” (BNPL) service in the United States earlier this year. This move further solidifies Apple’s commitment to providing innovative financial solutions to its customers.
(Reporting by Manya Saini in Bengaluru; Editing by Pooja Desai)
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Apple’s High-Yield Savings Account Surpasses $10 Billion in Customer Deposits
Apple’s High-Yield Savings Account Surpasses $10 Billion in Customer Deposits
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