Hallmark Channel’s CEO, responsible for its ‘woke’ transformation, to resign.
Hallmark Media CEO Wonya Lucas to Step Down
Hallmark Media CEO Wonya Lucas, who played a pivotal role in embracing more LGBTQ-friendly storylines, has announced her departure from the company.
According to a ceo-wonya-lucas-step-down-1235558874/” target=”_blank” rel=”noopener”>report published by The Hollywood Reporter on Tuesday, Lucas will continue to serve on the Hallmark Media board of directors until the end of the year. Hallmark Companies CEO Mike Perry will oversee the transition as she exits.
In a statement, Lucas expressed her gratitude for leading the company and highlighted the progress made in creating an evolved entertainment experience that fosters meaningful and emotionally connected moments for audiences. She emphasized her unwavering passion for the Hallmark brand and her commitment to guiding Hallmark Media’s future in a more strategically focused capacity.
After three years at the helm, Hallmark Media President & CEO Wonya Lucas will exit her current role at the end of year, the company announced Tuesday. Lucas will continue to serve on the Hallmark Media Board of Directors https://t.co/gWPBmYlXCv
— Deadline Hollywood (@DEADLINE) August 8, 2023
Lucas joined Hallmark from TV One in 2020, taking over from former CEO and President Bill Abbott after the controversy surrounding the removal of a commercial featuring a same-sex couple on Hallmark Channel. One of Lucas’ main priorities during her tenure was to increase representation.
Her arrival followed a promise from Perry to collaborate with GLAAD (Gay and Lesbian Alliance Against Defamation) in order to create a more inclusive environment and promote diverse storylines. Under Lucas’ leadership, the channel introduced several LGBTQ+ supporting characters and premiered its first feature film centered on a same-sex relationship.
However, alongside the push for diversity and inclusivity, Lucas also witnessed the departure of several of the network’s biggest stars.
Candace Cameron Bure, known for her roles in holiday films and the Aurora Teagarden mystery series, announced in 2022 that she would be joining ex-CEO Bill Abbott’s new venture, Great American Family, which focuses on traditional marriage and faith-based storylines.
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Other actors who made the transition from Hallmark to Great American Family include Trevor Donovan, Jennie Garth, Daniel Lissing, Lori Loughlin, and Jen Lilley.
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