Can a millionaire heir save Budweiser? He aims to ‘Make Bud Light Great Again’.
The Heir of the Anheuser-Busch Family Fortune Aims to Revitalize Bud Light
The heir of the Anheuser-Busch family fortune is considering the possibility of restoring the former King of Beer, Bud Light, after its downfall following a disastrous marketing partnership with transgender influencer Dylan Mulvaney.
In a recent interview with conservative influencer Benny Johnson, Billy Busch discussed the potential revival of Bud Light.
According to Newsweek, Busch’s family was bought out of Anheuser-Busch by a Belgian brewing company in 2008. However, the financial troubles faced by Anheuser-Busch have prompted Busch to contemplate reclaiming the company’s most well-known and controversial beer brands.
“I know Anheuser-Busch InBev just sold off eight brands, and if they ever decide to sell the Bud Light brand, they could sell it to me,” Busch stated.
Anheuser-Busch Heir Billy Busch hints at buying back Bud Light after catastrophic brand implosion:
“I think we can Make Bud Light Great Again.” pic.twitter.com/1TifT3IqE1
— Benny Johnson (@bennyjohnson) August 11, 2023
Busch also mentioned the possibility of forming an investment group to reclaim the once-iconic American beer brand. He expressed his determination to make Bud Light great again.
The ongoing boycott against Bud Light and Anheuser-Busch has had significant consequences, leading the company to sell eight of its smaller beer brands, as reported by anheuser-busch-selling-shock-top-breckinridge-cannabis-company-tilray” target=”_blank” rel=”noopener”>Fox Business.
Billy Busch criticized Anheuser-Busch’s decision to market its beer with the help of a leftist culture warrior who is considered toxic to conservative drinkers, as highlighted in The Western Journal. He identified the company’s marketing staff as a problem, accusing them of losing touch with Bud Light drinkers.
“I would have first said, ‘watch out who the marketing people are that you hire’ — they’re these young, woke individuals who want to push political agendas down your throat coming out of these woke schools,” advised Busch, emphasizing the importance of relatability in advertisements.
Anheuser-Busch Heir Billy Busch recalls what made the family company successful before being taken over by outside woke corporate management:
“You had to know who your audience was.” pic.twitter.com/wAptNRaepf
— Benny Johnson (@bennyjohnson) August 11, 2023
Busch highlighted the difference between his family’s business practices and Anheuser-Busch’s corporate practices, emphasizing the importance of understanding the target audience.
Furthermore, Busch expressed his belief that Anheuser-Busch’s founders are “rolling in their graves” due to the company’s current direction.
For more information, read the full article here.
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