New super PAC supports DeSantis, highlights differences with Trump.
Exclusive: Never Back Down Super PAC Launches New TV Ad Highlighting Governor Ron DeSantis’s Path to Defeating President Joe Biden
Never Back Down, a super PAC supporting Gov. Ron DeSantis’s (R-FL) presidential campaign, is set to release a captivating new television ad that showcases the governor’s remarkable background and political career as the key to victory in the upcoming elections against President Joe Biden.
The 30-second ad, titled “One Man,” will be broadcasted in Iowa and New Hampshire, two critical early nominating states, as well as on national Fox News and Newsmax starting this Saturday. It cleverly contrasts DeSantis’s journey of working his way through college and serving in the Navy with that of his main GOP primary rival, former President Donald Trump.
“In 2024, we have a choice. One man worked his way through Yale and Harvard Law. One did not,”
states the narrator of the ad. “One volunteered to serve his nation in wartime. One did not. One man stood up to Fauci and fought for freedom. One did not. One man won historic reelection, and one did not.”
The narrator concludes, “One man is the right man to defeat Joe Biden: Ron DeSantis, president.”
DeSantis has been vocal about his disagreements with Trump’s association with former White House chief medical adviser Anthony Fauci, particularly regarding lockdown recommendations during the COVID-19 pandemic. When Trump recently claimed he couldn’t “fire” Fauci due to potential backlash, DeSantis responded with a witty remark, stating, “You got to stand up and do what’s right.”
DeSantis also expressed his belief that there was no obligation to continuously feature Fauci in press conferences and media interviews. Trump’s attempts to link Fauci to the Biden administration have been met with widespread dissatisfaction among Republicans, highlighting one of Trump’s weaker moments.
In contrast, DeSantis’s successful reelection campaign in 2022 stands out as a bright spot for Republicans, who narrowly regained control of the House but failed to reclaim the Senate in the mixed midterm elections. Never Back Down emphasizes Trump’s loss to Biden in 2020, which remains a sore point for the former president. Additionally, Trump’s interference during the 2022 midterms may have hindered Republicans from achieving a stronger election cycle.
Never Back Down has made significant investments in grassroots efforts to boost DeSantis’s popularity among Iowa voters, who hold the power to determine the winner of the caucuses in January. DeSantis has made multiple visits to Iowa, pledging to visit all 99 counties in an effort to sway enough voters and prevent Trump from winning the Iowa caucuses.
DeSantis’s super PAC proudly announces that at least 48 former supporters of Trump’s previous presidential campaigns have switched their allegiance to the governor in Iowa. According to a RealClearPolitics poll average, DeSantis currently garners 12.7% of support, making him the only candidate, alongside Trump, to reach double digits. However, in Iowa, DeSantis’s support is even higher, with a recent Fox Business poll showing him capturing 15% of likely Iowa GOP caucusgoers.
This ad is part of Never Back Down’s significant ad buy, previously announced in Iowa and New Hampshire.
Click here to read more from The Washington Examiner.
How does the ad aim to capture the attention of Republican voters and generate support for DeSantis’s candidacy
Onded by stating, ”I’m governor, I’ll fire you” in reference to Fauci.
The ad also highlights DeSantis’s accomplishments as governor of Florida, including his handling of the COVID-19 pandemic and his commitment to reopening the state’s economy. It emphasizes his strong stance on individual freedoms and limited government intervention, contrasting it with what is portrayed as Biden’s overreach and excessive regulation.
The strategic placement of the ad in Iowa and New Hampshire, two states known for their influential role in the early stages of the presidential nomination process, demonstrates the importance of building early momentum and generating support in key battleground states. By targeting these states, Never Back Down aims to capture the attention of Republican voters who will play a significant role in deciding the party’s nominee.
The ad’s focus on DeSantis’s background and accomplishments serves to position him as a credible and capable candidate, with the potential to unite the Republican base and go head-to-head against President Biden in the general election. It seeks to establish DeSantis as a leader with a proven track record of success and an understanding of the challenges facing the country, making him the best candidate to take on Biden’s administration.
While it is still early in the presidential election cycle, the launch of this television ad by Never Back Down signifies the beginning of a substantial effort to build support for DeSantis’s candidacy. By highlighting his unique qualities and positioning him as a strong and viable challenger to President Biden, the ad aims to capture the attention of voters and generate enthusiasm for his campaign.
As the 2024 presidential election approaches, it is crucial for candidates to differentiate themselves and present their qualifications to the American public. Through this television ad, Never Back Down seeks to provide a compelling narrative that highlights Governor Ron DeSantis’s background, accomplishments, and ability to defeat President Joe Biden. Whether this ad will have a significant impact on DeSantis’s campaign remains to be seen, but it is undoubtedly a strong opening move in what is sure to be a highly contested battle for the Republican nomination.
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