Susan Sarandon on AI’s Hollywood Impact: Younger Gen’s Indifference
Susan Sarandon Raises Concerns About Artificial Intelligence in Hollywood
Hollywood veteran Susan Sarandon recently discussed the impact of artificial intelligence (AI) on the entertainment industry, particularly for the younger generation who have grown up with realistic video game characters.
The 77-year-old actor shared her thoughts on the ongoing actors strike initiated by the Screen Actors Guild-American Federation of Television and Radio Artists three months ago. One of the concerns raised during the strike is the ”threat of artificial intelligence” to actors’ careers, which Sarandon believes is a critical issue that needs immediate attention, as reported by the Hollywood Reporter.
Susan Sarandon on the SAG-AFTRA Strike: “This Is a Now or Never Situation” https://t.co/wbHsIJgFcu
— The Hollywood Reporter (@THR) October 10, 2023
Sarandon expressed her fear of AI technology being used to manipulate actors’ images and voices without their consent, potentially eroding their control over their own careers. She even questioned whether actors should consider copyrighting their voices and identities to protect themselves.
Furthermore, Sarandon acknowledged the appeal of realistic characters in video games to younger audiences, suggesting that computer-generated images of actors may not be seen as a negative development by this generation.
However, she also proposed that artificial intelligence might be better suited for roles such as CEOs, where it can analyze data and make decisions based on sales.
The acclaimed actress emphasized that we are only at the beginning of the AI era, and as time progresses, the complexities surrounding its use in the entertainment industry will increase, potentially leading to fewer rights for artists.
One of the key concerns that led to the actors’ strike was the studios’ response to the existential threat AI poses to their careers. The Hollywood Reporter highlighted that artists demanded protections against the digital reproduction and unauthorized use of their images and voices in future projects.
While writers focused on the potential job loss due to AI-generated scripts, actors were primarily concerned about the exploitation of their identities. The Writers Guild of America (WGA) recently ended their strike after reaching a three-year contract that addressed writers’ concerns.
Related: Studios Load Up On AI Specialists As Actors, Writers Remain On Picket Line
Why is an ongoing dialogue necessary regarding the potential challenges of AI on the entertainment industry and the rights of actors
R 4, 2022
The Impact of AI on Actors’ Careers
Artificial intelligence has made tremendous advancements in recent years and has already begun to reshape various industries. From self-driving cars to virtual assistants, AI technology has proven to be capable of emulating human behavior and performing tasks that were previously only possible for humans. However, with these advancements comes concern about the impact on the job market, particularly for certain professions.
Susan Sarandon has raised concerns about the threat of artificial intelligence to actors’ careers. She believes that the younger generation, who have grown up with realistic video game characters, might find it difficult to see the value in real actors. As AI technology continues to improve, there is a possibility that it could replace human actors in certain roles, leading to fewer opportunities for traditional acting careers.
During the ongoing actors strike initiated by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), Sarandon expressed her support for the cause, emphasizing the need to address the potential impact of AI on the entertainment industry. She argues that this is a critical issue that requires immediate attention.
Concerns about Realistic AI Characters
One of the key concerns raised by Sarandon is the impact of realistic AI characters on the perception of real actors. With advancements in CGI and motion-capture technology, it has become possible to create incredibly lifelike characters in video games and movies. These characters can convincingly portray emotions, actions, and even interact with the audience more effortlessly than ever before.
While this technological progress is impressive and undoubtedly enhances the entertainment experience, Sarandon worries that it could lead to the devaluation of real actors. If audiences become accustomed to AI-generated characters that can deliver stunning performances, they might start questioning the need for human actors and, in turn, diminish their demand in the industry.
Sarandon’s concerns are not unfounded. We have already witnessed instances of AI-generated characters being used in movies and TV shows. For example, in the recent film “Rogue One: A Star Wars Story,” a digital representation of the late Peter Cushing was created using CGI technology. This raised ethical questions about the use of deceased actors and the potential implications for living actors.
The Need for an Ongoing Dialogue
While the impact of AI on the entertainment industry is still uncertain, it is essential to initiate a dialogue among industry professionals, policymakers, and technology experts to address the potential challenges ahead. As AI technology continues to develop, it is crucial to consider the ethical implications and ensure the protection of the rights and livelihoods of actors.
Furthermore, it is essential to educate the younger generation on the value of real actors and their contribution to the art of storytelling. While AI-generated characters may offer impressive performances, they lack the human connection and depth that real actors bring to their roles. Human actors can empathize, improvise, and bring a unique perspective to a character, making them essential for authentic and relatable storytelling.
Ultimately, the impact of AI on actors’ careers will depend on how it is integrated into the entertainment industry. Rather than seeing AI as a complete replacement for human actors, it should be seen as a tool to enhance storytelling and create new possibilities. By embracing AI technology while preserving the value of human actors, we can foster a symbiotic relationship that benefits both art and the artists.
Conclusion
Susan Sarandon’s concerns about artificial intelligence in Hollywood highlight the need for ongoing discussions and proactive measures to address the potential impact on actors’ careers. As AI technology continues to evolve, it is crucial to prioritize the protection of the rights and livelihoods of actors while also acknowledging the benefits that AI can bring to storytelling. By fostering a dialogue and educating the younger generation about the value of real actors, we can ensure a vibrant and inclusive entertainment industry that embraces both AI and human creativity.
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