Dana White Protests Peloton, Rips Bikes Out of UFC Gyms: ‘Throw Them in the F***ing Garbage’
Dana White Takes a Stand Against Advertisers, Removes Peloton Bikes from UFC Gyms
In a recent podcast appearance, Dana White, President and CEO of the Ultimate Fighting Championship (UFC), demonstrated how content creators and entrepreneurs can fight back against advertisers who try to control their messages. White’s outrage was sparked when he learned that Peloton, a stationary-bike company, had withdrawn advertisements from a podcast episode featuring an interview with independent presidential candidate Robert F. Kennedy Jr.
White, visibly angered by Peloton’s actions, vowed to remove all Peloton bikes from UFC gyms, declaring, “We’re gettin’ rid of ’em. We’re gonna go throw ’em in the f***ing garbage.” During the podcast, White and comedian Theo Von took turns mocking Peloton and its CEO, Barry McCarthy, using colorful language.
“So Peloton? What do they sell, f***ing stationary bikes? Peloton sells stationary bikes, and they got a problem with Robert f***ing Kennedy. F*** you, Peloton. Who the f*** are they?”
White’s frustration grew as he discovered McCarthy’s picture and continued to criticize Peloton. He emphasized the importance of fighting back against advertisers who attempt to censor individuals, a sentiment echoed by Von.
“Imagine that f***ing dork, f***ing picking up the phone, calling you, and telling you that you can’t have Robert Kennedy, who is a Democrat by the way. You know that guy’s a f***ing Democrat.”
White’s passionate response showcased his belief in standing up against such censorship. He highlighted Peloton’s recent layoffs as evidence of their hypocrisy, stating, “That right there tells you exactly what f***ing Barry McCarthy is all about.”
While White’s language may be excessive, his message resonates. Peloton’s marketing primarily targets affluent liberals, and their attempts to silence dissenting voices contradict their supposed moral values. White’s ultimate message is clear: “You have to fight back.”
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The post Dana White Protests Peloton, Rips Bikes Out of UFC Gyms: ‘Throw Them in the F***ing Garbage’ appeared first on The Western Journal.
How does the incident involving Dana White and Peloton bikes highlight the power dynamic between advertisers and content creators in the podcast industry?
Ey think they should be able to control the message on a podcast? F*** them! F*** Peloton! So we’re getting rid of all the Peloton bikes. We’re throwing them in the f***ing garbage!” – Dana White
This incident showcases the power dynamic between advertisers and content creators, and how it can be challenged. It raises important questions about the extent to which advertisers should be able to dictate the content of podcasts and other media platforms.
As the head of UFC, Dana White wields significant influence in the world of combat sports. With a massive following and a global reach, his actions carry weight and can result in significant consequences for the companies involved. By removing Peloton bikes from UFC gyms, White is sending a clear message that he will not tolerate advertisers attempting to control the content of his podcasts.
Peloton’s decision to withdraw advertisements from the podcast episode featuring Robert F. Kennedy Jr. reflects a well-known trend in the advertising industry. Advertisers often place their ads in media platforms that align with their brand image and values. If they feel that a particular episode or content is not in line with their brand, they may choose to pull their ads. However, this raises concerns about the limits of advertising power and the potential impact it has on freedom of expression.
One can argue that advertisers have the right to protect their brand image and should have control over where their advertisements are placed. After all, they invest significant resources in creating their brand identity and target specific demographics. However, when advertisers start dictating the content of the media they advertise on, it raises questions about the true independence and objectivity of those platforms.
Content creators rely on advertising revenue to sustain their platforms and continue producing content. When advertisers attempt to control the message, it can stifle free speech and hinder the ability of content creators to express their opinions and ideas openly. This issue extends beyond podcasts and reaches other media platforms, such as television and social media.
White’s reaction to Peloton’s actions shows that content creators can fight back against advertisers who overstep their boundaries. Rather than succumbing to the pressures exerted by advertisers, White chose to take a stand and remove Peloton bikes from UFC gyms. By doing so, he sends a powerful message that content creators should have the freedom to express themselves without fear of advertiser interference.
This incident also highlights the importance of consumer support in shaping the behavior of advertisers. When consumers rally behind content creators who resist advertiser control, it can create a significant impact on companies’ bottom lines. If enough consumers choose to support content creators who value independence and freedom of expression, advertisers may be compelled to reassess their actions and reliance on controlling content.
In conclusion, Dana White’s decision to remove Peloton bikes from UFC gyms demonstrates his unwillingness to let advertisers control the content of his podcasts. This incident brings attention to the issue of advertiser power and its potential impact on free speech and independence of media platforms. It also highlights the significance of consumer support in shaping the behavior of advertisers and the importance of content creators standing up for their right to express their views without interference.
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