Disney’s ‘Wish’ fails to meet box office expectations, adding to their list of disappointments
Disney’s Struggles Continue as ‘Wish’ Falls Short at the Box Office
To say that The Walt Disney Company is having a bit of a rough stretch would be a gross understatement.
Public sentiment is at a seeming all-time low, the company is hemorrhaging money and jobs, and the theme parks are becoming their own unique headache.
One might assume that, for a company whose entire media empire began with film, Disney could re-calibrate and find some success in its film division. But recent evidence suggests that would be a mighty faulty assumption.
The latest ominous example of this comes from Disney’s newest animated film, “Wish.”
The movie, whose marketing largely appeared to leave fans confused, stumbled out of the gates when it debuted over Thanksgiving week — leading the film to come up short of even its own low expectations.
Per Variety, “Wish” debuted to a paltry “$19.5 million over the traditional weekend and $31.7 million over the five days.”
Those numbers clearly fall short of the expected “$35 million over the traditional weekend and $45 million to $50 million in its first five days of release” that the film was projecting to do.
Both respective figures fall well short of the projected earning total, which is particularly alarming given that Variety is reporting that “Wish” carries a $200 million production budget — the sort of hefty price tag that other studios are prudently avoiding these days.
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For Disney to see any sort of return on that investment, it will need “Wish” to pick things up both domestically and abroad, where the film’s international release has helped push the film’s global box office receipts to about $49 million.
The issue for Disney, however, isn’t so much that “Wish” has flopped out of the gate, given that even the most venerable movie studios occasionally miss.
No, the issue for Disney is rooted in the fact that “Wish” is the latest in a long line of fiscal failures.
From iconic legacy franchises, like “Indiana Jones,” to more ubiquitous superhero trappings, like “The Marvels,” Disney has been swinging and missing on wildly expensive projects.
In fact, apart from the sequel Marvel film “Guardians of
How does the disappointing performance of ”Wish” raise concerns about the future of Disney’s film division and its impact on the company’s overall revenue
Disney’s Struggles Continue as ‘Wish’ Falls Short at the Box Office
To say that The Walt Disney Company is having a bit of a rough stretch would be a gross understatement. Public sentiment is seemingly at an all-time low, the company is hemorrhaging money and jobs, and the theme parks are becoming their own unique headache.
One might assume that, for a company whose entire media empire began with film, Disney could re-calibrate and find some success in its film division. But recent evidence suggests that would be a mighty faulty assumption.
The latest ominous example of this comes from Disney’s newest animated film, “Wish.” The movie, whose marketing largely appeared to leave fans confused, stumbled out of the gates when it debuted over Thanksgiving week — leading the film to come up short of even its own low expectations.
Per Variety, “Wish” debuted to a paltry “$19.5 million over the traditional weekend and $31.7 million over the five days.” Those numbers clearly fall short of the expected ”$35 million over the traditional weekend and $45 million to $50 million in its first five days of release” that the film was projecting to do.
Both respective figures fall well short of the projected earning total, which is particularly alarming given that Variety is reporting that “Wish” carries a $200 million production budget — the sort of hefty price tag that other studios are prudently avoiding these days.
This disappointing performance raises questions about Disney’s ability to create successful films and connect with audiences. It also raises concerns about the future of the company, as the film division has traditionally been one of its major revenue drivers.
Disney will need to carefully examine its strategies and reevaluate its approach to filmmaking if it wants to reverse this trend and regain its footing in the industry. The company’s reputation has taken a hit in recent years, and it will require a concerted effort to win back the trust and loyalty of audiences.
While Disney has had its fair share of successes, such as the Marvel and Star Wars franchises, the recent struggles with films like ”Wish” demonstrate that the company cannot solely rely on these established properties. It needs fresh and engaging stories that resonate with audiences and make them excited to see what Disney has to offer.
As Disney continues to face challenges in various areas of its business, it must confront these issues head-on and make the necessary changes to ensure its long-term success. The company has a rich history and a dedicated fan base, but that alone will not sustain it if it fails to adapt and evolve with the changing landscape of the entertainment industry.
In conclusion, the underperformance of “Wish” at the box office is yet another setback for Disney. It highlights the company’s struggles in the film division and raises concerns about its ability to resonate with audiences. Disney must address these challenges and make bold moves to regain its standing as a leader in the industry. Only time will tell if the company can overcome these hurdles and find its way back to prosperity.
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