Mars candy revives M&Ms for Super Bowl ad after pause
M&M’s Returns to Super Bowl Advertising After Hiatus
M&M’s is making a highly anticipated comeback to Mars candy’s advertising lineup at the Super Bowl, delighting fans who have been eagerly awaiting the return of the iconic brand’s marketing. After taking a break from the public eye, the beloved “spokescandy” mascots are ready to captivate audiences once again.
The new M&M’s ad for the Super Bowl will not only entertain viewers but also highlight the brand’s purpose, which is to spread joy and inclusivity through the power of fun. According to a press release from Mars candy, M&M’s aims to “use the power of fun to include everyone.”
A New Focus on Product for M&M’s in 2024
Gabrielle Wesley, the Chief Marketing Officer at Mars North America, expressed excitement about M&M’s return to the Super Bowl stage. She emphasized the brand’s cultural relevance and its long-standing tradition of delivering entertainment and excitement to fans for over 80 years. Wesley also revealed that the Super Bowl ad will kick off a new focus on product for M&M’s in 2024, further enhancing the brand’s connection with its loyal consumers.
The hiatus of M&M’s mascots was initiated by Mars after the characters underwent a redesign, which included replacing the green M&M’s high-heeled boots with sneakers. Additionally, a new character, a purple M&M, was introduced to symbolize acceptance and inclusivity. Unfortunately, these changes sparked negative comments on social media, prompting Mars to temporarily remove the mascots in January. During this time, actress Maya Rudolph stepped in as the temporary face of M&M’s.
Super Bowl LVIII, scheduled for Feb. 11, 2024, will witness M&M’s making its ninth appearance during the first commercial break of the first quarter. Fans can also expect other beloved candy brands owned by Mars, such as Snickers, to make an appearance and add to the excitement of the event.
Get ready to indulge in the irresistible charm of M&M’s as they return to the Super Bowl, bringing joy, entertainment, and a renewed focus on their delicious products.
How has M&M’s Super Bowl commercials contributed to the brand’s success over the years?
E missed the iconic brand’s appearances during the past three years. After a brief hiatus, M&M’s has decided to return to the Super Bowl stage, taking advantage of the enormous viewership and the opportunity to connect with consumers on one of the biggest advertising platforms of the year.
The decision to bring M&M’s back to the Super Bowl is not surprising, as the brand has a long history of successful and memorable commercials during the big game. For many fans, the Super Bowl commercials have become just as important as the game itself, and M&M’s has consistently delivered with their humor, creativity, and engaging storytelling.
M&M’s first made its Super Bowl debut in 1995 with its iconic “Not Your Average Chocolate” commercial. Since then, the colorful candy characters have graced our screens with their charming personalities and witty dialogue. From the classic “I’m Sexy and I Know It” commercial in 2009 to the hilarious “Devour” spot in 2019, M&M’s has always managed to leave a lasting impression.
The decision to return to Super Bowl advertising demonstrates Mars candy’s confidence in the brand and its ability to captivate and engage consumers. With an estimated 100 million viewers tuning in to watch the game, the Super Bowl offers a unique opportunity to showcase M&M’s to a massive and diverse audience.
Beyond the sheer numbers, the Super Bowl also provides a cultural moment where people gather to watch the game and discuss the commercials. It becomes a shared experience that generates conversation and engagement, giving brands like M&M’s the chance to become part of the national conversation.
While the specifics of M&M’s Super Bowl commercial are currently under wraps, fans can expect the same level of entertainment and excitement that the brand is known for. M&M’s commercials have often combined hilarious scenarios, heartwarming stories, and the lovable characters we have come to know and love.
In recent years, M&M’s commercials have also made use of celebrity appearances to further elevate the brand’s visibility and appeal. Stars like Danny DeVito and Christina Applegate have joined forces with the M&M’s characters, adding an extra layer of excitement to the commercials.
As fans eagerly await the big game, the return of M&M’s to Super Bowl advertising serves as a reminder of the importance of creativity and storytelling in advertising. It reinforces the notion that a memorable and engaging commercial can leave a lasting impact on consumers and help build brand loyalty.
In a world saturated with advertisements, standing out from the crowd has become increasingly challenging. The Super Bowl offers brands like M&M’s the chance to seize the spotlight and create advertising that not only entertains but also resonates with viewers on a deeper level.
So, as the Super Bowl approaches, keep an eye out for the return of M&M’s. Whether they bring back beloved characters like Red and Yellow or introduce new ones, one thing is for sure – M&M’s is ready to once again captivate Super Bowl audiences with their unique blend of humor, creativity, and chocolatey goodness.
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