Tiger Woods and Nike part ways after 27 years
OAN’s Elizabeth Volberding
10:40 AM – Monday, January 8, 2024
Tiger Woods has announced that he is ending his partnership with the world’s largest sportswear brand, Nike, after 27 years.
On Monday, Tiger Woods, who is popularly known as a professional golfer, announced that he is ending his longtime partnership with Nike after 27 years, concluding one of the most well-known brand collaborations in professional sports history.
“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” Woods wrote on X. “The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.”
Ever since becoming a professional in August 1996, Woods has worn Nike swooshes from head to toe. 15 major championship wins, 82 PGA Tour victories, and multiple comebacks from injuries and personal setbacks were all part of the partnership.
For more than a quarter-century, Woods’ go-to Sunday uniform of a black hat, black pants, and a red Nike shirt has come to represent men’s professional golf.
Reportedly, Woods’ contract with Nike was once worth up to $20 million annually. Over the course of almost three decades, he has signed a number of agreements with the company, the most recent of which is a 10-year agreement valued at approximately $200 million that was initiated in 2013.
According to several polls conducted over the years, Woods is among the most well-known athletes in the United States, with three times more public recognition than the typical athlete.
Surveys additionally showed that while positive opinions among the public are down compared to his prime-time, sports enthusiasts still have a more optimistic view of him than the common athlete.
Nike wrote a farewell statement on Instagram in response to Woods’ announcement, saying, “it was a hell of a round, Tiger.”
“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful,” Nike added.
Additionally, Woods responded to several people asking if there would be another chapter with Nike in the future.
“People will ask if there is another chapter,” Woods wrote. “Yes, there will certainly be another chapter. See you in LA!”
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What is the financial value of Woods’ contract with Nike?
Tiger Woods Ends 27-Year Partnership with Nike
On January 8, 2024, professional golfer Tiger Woods announced that he is ending his partnership with Nike, the world’s largest sportswear brand, after 27 years. This marks the conclusion of one of the most well-known brand collaborations in the history of professional sports.
In a statement shared on X, Woods expressed his gratitude for the partnership he has had with Nike since the beginning of his career. He acknowledged the iconic status of the brand and the countless memorable moments and memories he has had as a Nike athlete. Woods personally thanked Phil Knight, the founder of Nike, along with the Nike employees and the incredible athletes he had the pleasure of working with.
Since turning professional in August 1996, Woods has been closely associated with Nike, wearing their swoosh logo from head to toe. Throughout the years, he has achieved 15 major championship wins, 82 PGA Tour victories, and has made numerous comebacks from injuries and personal setbacks – all while representing the Nike brand.
Woods’ contract with Nike, which was reportedly worth up to $20 million annually, has been a significant part of his career. Over the course of almost three decades, he has signed multiple agreements with the company, including a 10-year deal valued at approximately $200 million in 2013.
Surveys conducted over the years have consistently shown that Woods is among the most well-known athletes in the United States, with significantly higher public recognition than the average athlete. While public opinions may have declined compared to his prime years, sports enthusiasts still hold a more positive view of him compared to other athletes.
In response to Woods’ announcement, Nike posted a farewell statement on Instagram, acknowledging the impact Woods had on the sport of golf and the challenges he overcame throughout his career. They expressed their gratitude for the opportunity to collaborate with Woods and praised his ability to challenge conventions and push boundaries.
Fans and supporters have been curious about whether there will be another chapter in Woods’ relationship with Nike in the future. Woods provided a response, stating that there will certainly be another chapter and hinted at a future meeting in LA.
As Woods marks the end of his partnership with Nike, the golfing world will eagerly await to see what his next moves and collaborations will be.
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