Morgan Wallen and Eric Church buy ‘Field & Stream’ brand and magazine

Country Music Stars Morgan Wallen and Eric Church⁣ Revive Field‌ & Stream ⁣Brand

Country music stars Morgan Wallen and Eric Church have made an exciting⁢ announcement: they ‌have purchased ‌the rights to the iconic Field & Stream brand and magazine.‌ This news was reported by USA Today.

Field ⁤& Stream, founded ⁢in 1871, has been exclusively online since 2020. ⁢However, Wallen and Church have ⁢plans to bring back the⁢ beloved paper version of the magazine. They are also organizing an outdoor music festival in the fall, featuring the⁤ Field & Stream brand.

Church expressed his‌ personal connection to the magazine,⁢ stating that​ it played a⁣ significant⁢ role in his childhood. He ⁤fondly ‍remembers his grandfather​ keeping ​a⁣ few Field & Stream magazines on the dashboard of his truck. In an announcement posted​ on X, Church said, “They were my Bible.​ It is the honor of ⁤my life to make sure ​that ⁤legacy carries on.”

I‍ can remember my grandfather kept a few ⁤of his favorite Field & Stream magazines ‍on the dash‍ of‌ his truck. That truck ⁣took us on ‍hundreds of outdoor adventures and I all ‌but memorized every story and every ‍picture on every page. They were my Bible.​ It is the honor‌ of my life‌ to… pic.twitter.com/yN0kyCI2tr

—⁤ Eric Church (@ericchurch) January 25, 2024

Wallen also expressed ⁢his enthusiasm for the brand, stating⁤ that his‌ love for the outdoors aligns perfectly with Field & Stream. He said, “Being ‌part of its ​future is incredible⁣ and we want to keep‌ bringing people together ⁣outdoors, ​making⁤ memories, for generations to ⁢come.”

To ​lead the effort in revitalizing Field & Stream, ⁢Doug McNamee, former president ​of Chip ⁢and Joanna Gaines’ lifestyle brand, ⁢Magnolia, has been appointed. McNamee expressed his⁣ commitment to upholding Field ‍and Stream’s status as the authoritative voice of the American outdoors.

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The company’s ⁣refresh will⁢ include an updated website, new​ merchandise, and the highly anticipated Field & ⁤Stream music⁢ festival‌ featuring some⁢ of country music’s​ biggest stars. Attendees can also ⁣enjoy various outdoor activities such as ⁣camping, rafting, shooting sports, fishing,​ hiking, and ATV off-roading. Additionally, a membership‍ club⁤ will offer exclusive perks for fans of the brand.

What can‌ attendees expect ⁣from the outdoor music festival⁢ organized by Wallen and Church?

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— USA TODAY (@USATODAY) March 2, 2022

Meanwhile, ⁣Morgan Wallen shared his enthusiasm for⁣ the⁣ project,‌ explaining ⁣that Field &⁣ Stream holds a⁤ special place in⁣ his heart as⁤ well. Growing up in rural Tennessee, Wallen spent countless hours enjoying nature and‍ wildlife, and the magazine played ⁤a significant role in his‍ outdoor⁣ education. By reviving⁢ the brand, Wallen hopes⁣ to inspire a ⁣new generation of⁢ outdoor enthusiasts ⁣and foster a love for‌ the great outdoors.

The decision to purchase the⁢ rights to Field & Stream reflects the deep appreciation and commitment that both Wallen and Church have for their country roots. As country music artists, they​ have successfully blended‌ traditional ​and contemporary sounds, and their connection to nature is another important aspect of their identity. ⁣The ⁣revival of Field &⁢ Stream allows them to further​ express their ⁤love for ‍country⁣ living and share it with their fans.

The outdoor music festival organized by⁣ Wallen and Church is set to take place in the fall. It will combine their passion for music and the outdoors, providing a‌ unique experience for attendees. Fans can expect a lineup of talented country artists,⁤ along with outdoor‌ activities such as fishing, hunting, and camping. This‌ festival aims⁤ to celebrate ⁣the spirit⁤ of Field & Stream and create ‌lasting memories ‍for ‌all who attend.

The return of ⁢the paper version of Field & Stream is another exciting aspect of this announcement. While the online ‌platform allowed ⁣for wider accessibility, there is a nostalgic charm to​ flipping ‌through the pages of a physical magazine. ‍Wallen and Church recognize the sentimental value​ that the paper⁣ format holds for many, and they hope to recreate that tradition once again. The new version of Field & Stream will continue to provide expert advice on outdoor activities,⁣ gear reviews, and captivating stories ​that inspire readers to explore‌ the natural world.

In conclusion, the news of Morgan Wallen ⁢and Eric Church purchasing⁢ the rights to Field & Stream and organizing an outdoor ‍music festival is an‍ exciting development for country music and outdoor enthusiasts alike. By bringing‍ back the beloved magazine and infusing‍ it with their passion for country living, they are preserving its legacy and inspiring a new generation to embrace the⁢ outdoors. This project showcases the multifaceted talents and ‍deep connections to their roots that Wallen and Church possess. As fans eagerly await the ⁤revival ‌of Field & Stream, they can look forward to a fusion of music, nature, ‌and the timeless joy‌ of flipping⁣ through the pages of a cherished magazine.

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