Bud Light drops ad before Super Bowl 2024
Bud Light’s Epic Comeback: The Genie Grants Your Beer Wishes!
Bud Light is pulling out all the stops for the 2024 Super Bowl with their latest ad, determined to win back consumers after a challenging financial year. And they’re doing it in style with the Bud Light Genie, a charismatic character sporting a mustache and rocking 80s shades, ready to grant your wildest wishes.
Just last year, Bud Light faced backlash when they partnered with transgender social media star Dylan Mulvaney. But now, they’re making a triumphant return with their ad titled “Easy Night Out,” featuring a star-studded cast. Musician Post Malone, former NFL quarterback Peyton Manning, and Ultimate Fighting Championship President Dana White all make appearances. Manning, who has joined forces with Bud Light after the Mulvaney controversy, even stars alongside former Dallas Cowboys running back Emmitt Smith in another ad called “Easy Rounds.”
This Super Bowl ad is a crucial move for Bud Light, considering that a mere 30 seconds of airtime costs a staggering $7 million. But they’re determined to bounce back from their financial struggles in 2023, with many attributing their woes to the Mulvaney partnership. However, Bud Light is optimistic, pointing to a November 2023 poll that revealed 40% of former Bud Light consumers are willing to give the drink another shot.
Even former President Donald Trump had something to say about the matter, calling the Mulvaney partnership “a mistake of epic proportions.” However, he emphasized that Anheuser-Busch, the parent company of Bud Light, is ”not a Woke company” and highlighted their annual $700 million support for farmers. In fact, Trump is urging his supporters to give Bud Light another chance, especially with an upcoming fundraiser hosted by a lobbyist for the company.
Country musician Kid Rock, a vocal Trump supporter, expressed his dissatisfaction with Bud Light last year, stating that they “deserved the black eye.” However, he believes that the brand has learned its lesson. This statement came after he posted a video on social media, showing himself shooting several cases of Bud Light.
But Bud Light isn’t the only brand making waves during the Super Bowl. Anheuser-Busch will also be showcasing commercials for Budweiser and Michelob ULTRA, two other beloved brands under their ownership.
How does the ad showcase Bud Light’s commitment to raising the bar and bringing something fresh to the table?
Te all make appearances in the ad, adding to the excitement and anticipation surrounding this year’s Super Bowl.
The Bud Light Genie plays a central role in the ad, showcasing the brand’s commitment to raising the bar and bringing something fresh to the table. With a touch of nostalgia, the genie harks back to the iconic 80s, reminding viewers of a time when fun and good times were at the forefront.
In the ad, we see ordinary people getting their wishes granted by the Bud Light Genie. From a group of friends wishing for an epic night out to a music lover wishing for the ultimate backstage pass, the genie makes it all happen. Each wish is accompanied by an explosion of confetti, lights, and of course, Bud Light beer. It’s a feast for the senses and a reminder that with Bud Light, anything is possible.
But what sets this ad apart is its inclusivity. Bud Light recognizes the diverse voices and experiences of its consumers, going beyond stereotypes and showcasing a range of diverse individuals enjoying their wishes granted. This inclusivity is now an integral part of Bud Light’s brand identity, and this ad demonstrates their commitment to embracing all individuals.
Despite the challenges faced by Bud Light in the past year, this ad is a testament to their resilience and determination. The Bud Light Genie symbolizes their resurgence and their eagerness to bounce back stronger than ever. He represents the brand’s ability to turn any situation around and make dreams come true.
With the 2024 Super Bowl as their stage, Bud Light is gearing up for an epic comeback. Through their innovative ad campaign featuring the Bud Light Genie, they show their dedication to their consumers and the brand experience. The genie’s ability to make dreams come true taps into our deepest desires and makes us believe that anything is possible, just like a great night out with Bud Light.
As we eagerly await the 2024 Super Bowl, Bud Light’s epic comeback is already making waves. With the Bud Light Genie by their side, it’s clear that they are here to stay and ready to reclaim their place as the go-to beer for fun and good times. So, make your wish, grab a Bud Light, and get ready for an unforgettable experience. The genie is here to grant your beer wishes!
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