Bill Post, creator of Pop-Tarts, dies at 96
OAN’s James Meyers
8:50 AM – Wednesday, February 14, 2024
William “Bill” Post, the man who created one of the greatest breakfast treats in Pop-Tarts, passed away last week, as announced by his family. He was 96 years old at the time of his passing.
Post worked as the plant manager for the Michigan-based Hekman Biscuit Company, which later became known as Keebler Company.
Post is credited with inventing Pop-Tarts, but he always emphasized that it was a collaborative effort, according to his obituary.
He started his career as a part-time worker in high school, washing trucks at Hekman. After serving in the Army Air Corps in Japan during World War II, he returned to the company and worked his way up.
Five years later, Post was given the full-time role of personnel manager “but assisted with sales, production, or anything else that he could learn,” his loved ones wrote in his obituary.
Twenty years later, when Post became the plant manager of Hekman, he brought in executives from Kellogg’s who requested Hekman/Keebler to create a new product.
The product would eventually become the famous Pop-Tart, which is now available in almost every grocery store and supermarket in America today.
Post always acknowledged that the creation of the Pop-Tart was a team effort.
“Bill would say, ‘I assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months,'” his death notice states.
In addition, the great inventor shared the story of the Pop-Tart with younger generations, hoping to inspire them.
“Over the years, Bill has been interviewed by newspaper reporters (including the New York Times), TV reporters (History Channel, CBS, etc.), and by radio hosts in this country and abroad,” his obituary says. “He was asked to tell the Pop Tart story to young people in countless classrooms and always enjoyed accommodating those requests, giving his testimony of God’s goodness to ‘the son of an immigrant,’ and bringing some of his unending supply of Pop Tarts with him.”
Post was also known as a man who attributed all his success in life to God and served in local communities.
“In spite of an extraordinary life and legendary accomplishments, Bill remained a humble man of God with a servant’s heart that seemed to overflow with generosity… He was the first to bring comfort, read scripture, and offer a prayer with any friend or family member in need. He continued to fill that role to the very end of his life and leaves a big void in a very large circle of treasured friends,” his loved ones shared.
Post’s wife of 72 years, Florence, who was his “best friend,” passed away in 2020.
He is survived by his two children and their spouses, as well as multiple grandchildren and great-grandchildren.
“He was such a positive force that after a conversation with Bill, you would leave with a lighter heart and a brighter smile,” his loved ones wrote.
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What was William “Bill” Post’s role in the creation of Pop-Tarts and how did he emphasize the importance of teamwork in achieving this accomplishment?
Formal Article:
The Legacy of Bill Post: The Man Behind Pop-Tarts
On February 14, 2024, the world bid farewell to William “Bill” Post, the man behind one of the greatest breakfast treats of all time – Pop-Tarts. At the age of 96, Post’s passing was announced by his family, leaving behind a legacy that will forever be remembered.
Post’s journey began as the plant manager for the Michigan-based Hekman Biscuit Company, which eventually became known as Keebler Company. It was during his tenure there that Post made his mark on the culinary world by inventing Pop-Tarts. However, he always emphasized that it was a collaborative effort, highlighting the importance of teamwork in achieving great accomplishments.
Post’s career trajectory is a testament to his dedication and hard work. Starting as a part-time worker in high school, he washed trucks at Hekman. After serving in the Army Air Corps in Japan during World War II, Post returned to the company and gradually climbed the ranks. Five years later, he was given the full-time role of personnel manager, assisting in various departments such as sales and production. This versatility and willingness to learn set him apart.
Twenty years into his career, when Post became the plant manager of Hekman, he collaborated with executives from Kellogg’s who requested Hekman/Keebler to create a new product. This request led to the development of the now-famous Pop-Tart, captivating taste buds in grocery stores and supermarkets across America.
Despite his prominent role in the creation of Pop-Tarts, Post never hesitated to credit the entire team involved in the process. According to his death notice, he would say, “I assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months.” This humility and recognition of his colleagues’ contributions displayed his character and integrity.
Post’s impact extended beyond the realm of breakfast pastries. He eagerly shared the story of the Pop-Tart with younger generations, aiming to inspire them. He conducted countless interviews with reporters from renowned publications and made appearances on television and radio programs, both nationally and internationally. He even took the time to visit classrooms, recounting the Pop-Tart story and spreading his message of God’s goodness and personal success as the son of an immigrant.
Aside from his professional achievements, Bill Post was known as a man who attributed his success to God and served his local communities. Despite his extraordinary accomplishments, he remained humble and always extended a helping hand to friends and family in need. An individual with a servant’s heart, Post provided comfort, read scripture, and offered prayers for those around him.
The passing of Bill Post leaves a significant void in the hearts of his family and an expansive circle of treasured friends. His legacy will continue to inspire future generations, reminding us that great achievements are born out of collaboration, gratitude, and a commitment to serve others. Today, as we enjoy our breakfast, let us remember the man behind Pop-Tarts, whose vision and dedication forever changed the way we start our mornings.
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