Harris campaign’s ‘dark message’ won’t appeal to voters: Salena Zito – Washington Examiner
In a recent commentary by Salena Zito, a senior columnist for the Washington Examiner, she critiques Vice President Kamala Harris’s campaign strategy as the election approaches. Zito predicts that Harris’s portrayal of former President Donald Trump as a “fascist,” reminiscent of Nazi leader Adolf Hitler, will fail to resonate with voters. With just over a week until Election Day, she points out that Trump holds a slight lead in the polls. Zito argues that effective closing messages tend to be aspirational, suggesting that voters are more inspired by optimistic visions of the future rather than dark warnings of impending threats. This approach, she claims, is somewhat reminiscent of techniques used by Harris’s predecessors, including Barack and Michelle Obama, which may not align with the current electoral climate.
Salena Zito predicts Harris campaign’s ‘dark message’ won’t appeal to voters
Washington Examiner senior columnist Salena Zito anticipates that Vice President Kamala Harris‘s closing message to voters that her opponent, former President Donald Trump, is a “fascist” will not win any voters to her side.
There is a little over a week left until Election Day, and Harris has turned to referring to Trump as a “fascist” akin to Nazi leader Adolf Hitler in the final days before voters decide who to elect. Meanwhile, a RealClearPolitics poll average from Monday morning showed Trump has a 0.1-point lead, which slipped in the days following this name-calling.
“What [Harris’s] challenge is in a closing message what tends to work best for voters is something aspirational. ‘I am going to take you to a better place,’” Zito said on Fox News’s Sunday Night in America with Trey Gowdy. “Both [Harris] and both former President [Barack] Obama and First Lady Michelle Obama have made this a very dark sort of message of ‘something very wicked this way is coming.’ I don’t know that appeals to a voter that is looking to get across the finish line for Harris.”
Harris has only been on the campaign trail since July when President Joe Biden abruptly decided not to run for reelection. Her sudden rise to the top of the ticket has left voters unsure about how far left Harris leans or how central she is.
“I’m not quite certain that’s the best message to take someone over the finish line, to scare them about their opponent,” Zito said. “Now maybe they have polling that shows something different, but I find voters are turned off by that kind of messaging.”
Zito has interviewed 22 presidential candidates in her career, including, most recently, Trump.
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