Amazon profits from inaugural Black Friday NFL game with $880K 30-second ads

Amazon to Broadcast First-Ever NFL Game on Black Friday

Get ready for an exciting twist this Black Friday as Amazon takes the field‌ to broadcast ‌the ​first-ever NFL game. But hold on tight,⁢ because⁣ advertising during this football extravaganza comes with a hefty price tag.

According to AdAge, Amazon is charging ⁣a whopping $880,000 for a 30-second spot​ on ⁢the broadcast, streamed exclusively on Amazon Prime. That’s double ⁤the regular advertising rate⁣ for their traditional Thursday Night Football broadcasts.

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While Thanksgiving and NFL games go hand in hand, this year the league is spicing things up by adding a game on Black Friday.⁣ Amazon secured the broadcasting rights to​ this ⁤game last year, adding ⁣it to their lineup of 15 Thursday night games‍ per season.

Thanksgiving Day already features ⁣three games, played at noon, 4:30 p.m., and 8:20 p.m. However, the game on Thanksgiving night,⁣ despite being ⁢on a Thursday, is part of NBC’s Sunday ⁢Night Football contract. This means that Amazon, the streaming ⁤giant, now has a game during the holiday weekend after being left out last year.

According to Sports Business Journal, ‍Amazon paid around $100‌ million for this game, making it a major event. To make it‌ even more⁣ special, Amazon is ‌allowing non-Prime​ members to stream the game for free. And ​let’s not ‍forget, the company is also tying the game into its Black‍ Friday sales event, making it a double treat for football and shopping enthusiasts alike.

“’Black Friday’ is the unofficial start⁤ of the holiday season, and we’re thrilled to kick it off with ⁢a gift for⁣ football fans across the country with this new game,” ​said Jay Marine, global head of sports for Prime Video, when the Black Friday game was announced last year.

The game, featuring the⁤ Miami Dolphins and New York Jets, will take place in East Rutherford, New Jersey, ⁣and is scheduled to begin at 3 p.m. on Friday. So, ⁤mark your calendars and get‌ ready to⁣ stream the action-packed game‍ on Amazon ‍Prime.

Click here to read more from The Washington Examiner.

What potential implications does Amazon’s entrance into live sports broadcasting have for the‍ future of televised sports?

​Will be limited‌ to a few select brands. This groundbreaking​ event marks ⁢a significant milestone in the streaming giant’s foray into live sports broadcasting and holds the potential to reshape the future of televised ​sports.

As the world’s largest⁣ online retailer, Amazon has consistently pushed boundaries and expanded its reach into various⁣ industries. It made ⁢a decisive move into sports​ broadcasting in 2017 by acquiring ‌the rights​ to stream Thursday Night⁤ Football games. However, broadcasting an NFL⁤ game⁤ on one of the busiest shopping days of the year demonstrates Amazon’s ⁤dedication to breaking new ground.

The chosen game for this ⁣historic event‌ is the Friday afternoon matchup ⁤between the ⁢Arizona⁣ Cardinals ⁢and the San Francisco 49ers. The⁢ clash between​ these‌ two NFC West rivals promises to be an enthralling spectacle for ‌both football enthusiasts and online ⁤shoppers alike. While millions will flock to ⁤their screens to witness the ​action, this won’t be another opportunity for advertisers⁣ to flood the commercial breaks.

In a move that diverges from‍ the traditional⁣ broadcasting model, Amazon has made an emphatic decision to⁤ curate limited advertising slots‍ during the game. According‍ to reports, only a select few brands ​will have the privilege of⁢ reaching the millions of viewers tuned into this game. This unexpected​ strategy may come as a surprise to ‌those accustomed⁢ to the inundation ⁢of ‌commercials during NFL ⁤games.

While ⁢the specifics⁢ of Amazon’s advertising strategy remain undisclosed, this curated approach indicates a departure from the norm. By limiting ‍the number of advertisers, Amazon ensures a more focused and less disruptive viewing experience for its⁤ audience—a novel‌ concept in an era of incessant advertising bombardment.

The implications of Amazon’s ​entrance into live sports broadcasting, coupled with their innovative advertising ⁤approach, extend beyond this single game. With the⁣ increased popularity of streaming services and the decline of cable television, this move signifies a potential shift in the⁢ way⁢ audiences consume televised sports. Amazon’s deep pockets and vast‍ resources ‌enable them to disrupt the ⁣traditional sports broadcasting landscape and challenge incumbent broadcasters.

This groundbreaking ⁣event ⁣on Black Friday,⁤ while‌ a significant achievement for Amazon, also raises questions about the future of televised sports. Will streaming ⁢giants like Amazon ‍become the new​ dominant players, ultimately supplanting traditional‌ broadcasters? How will this impact the revenue ⁤streams of leagues and teams that heavily rely on TV rights deals? Only time will tell.

In conclusion,‌ Amazon’s decision⁤ to ‌broadcast the ⁤first-ever NFL game on Black Friday demonstrates⁢ their determination to reshape the sports broadcasting⁤ industry. By limiting advertising during the game, ‌they aim to provide viewers ‌with a more focused and less disruptive experience. This move signals a potential shift in the ⁤way audiences consume televised sports and presents ‌an⁢ opportunity for streaming giants​ like Amazon to challenge the status quo. As ‌the game unfolds, it will be ⁣interesting ⁣to witness the impact of⁢ this groundbreaking​ event and observe the subsequent ⁤developments in the‌ world⁣ of televised sports.

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