Amazon fined $25M for deceiving parents about kids’ recordings.

Amazon Fined $25 Million for ‘Misleading Parents’ About What It Did with Recordings of Kids

Amazon has been hit with a $25 million penalty after federal authorities charged the tech giant with breaking a children’s privacy law by permanently retaining recordings from its Alexa voice assistant products, the Federal Trade Commission announced Wednesday.

The FTC and the Department of Justice charged Amazon with violating the Children’s Online Privacy Protection Rule and misleading parents and users of Alexa by ignoring their deletion requests, according to the FTC.

Amazon agreed to a settlement that compelled the company to revamp its information deletion policies and enforce stricter privacy measures as well as pay a $25 million civil penalty.

The company stopped parents from using their deletion rights bestowed by COPPA and held onto “sensitive geolocation and voice information, including children’s voice information,” according to a complaint filed by the DOJ on the FTC’s behalf.

FTC and DOJ charge Amazon with violating children’s privacy law by keeping kids’ Alexa voice recordings forever and undermining parents’ deletion requests: https://t.co/br6LsAyV2v /1

— FTC (@FTC) May 31, 2023

“Amazon used children’s recordings — both audio files and transcripts — for purposes such as refining Alexa’s voice recognition and natural language processing capabilities,” the complaint said.

Amazon’s Misleading Claims

The tech giant told parents that they could delete their child’s data whenever they desired if they used the Echo Dot Kids Edition, FreeTime on Alexa and FreeTime Unlimited on Alexa, according to the complaint.

“Amazon’s history of misleading parents, keeping children’s recordings indefinitely, and flouting parents’ deletion requests violated COPPA and sacrificed privacy for profits,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in the news release.

“COPPA does not allow companies to keep children’s data forever for any reason, and certainly not to train their algorithms,” Levine said.

Under the proposed order, Amazon will be required to delete inactive child accounts and certain voice recordings and geolocation information and will be prohibited from using such data to train its algorithms. /3

— FTC (@FTC) May 31, 2023

The FTC also ordered Amazon to pay $5.8 million in customer refunds in a settlement for an alleged privacy violation for its home security camera product, Ring, according to an FTC news release.

Amazon’s Response

“At Amazon, we take our responsibilities to our customers and their families very seriously,” Amazon told the Daily Caller News Foundation. “Our devices and services are built to protect customers’ privacy, and to provide customers with control over their experience.

“While we disagree with the FTC’s claims regarding both Alexa and Ring, and deny violating the law, these settlements put these matters behind us.”

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