Anheuser-Busch CEO warns boycotters: Buy Bud Light or risk harm to blue collar workers.

You Can’t Blame Anheuser-Busch CEO Brendan Whitworth for Lack of Creativity

On April 1, transgender “influencer” Dylan Mulvaney posted a video to his Instagram account featuring a can of Bud Light with his face on it. It was part of a promotional deal with the brand, which a now-unemployed VP of marketing said had been too “fratty” in its previous advertisements and needed to embrace “inclusivity.”

A boycott by conservatives ensued. Since then, Whitworth has done everything short of 1) pointing to the date of the Instagram video and insisting it was an April Fool’s joke or 2) saying the words “we’re sorry.”

First, he penned a non-apology apology letter:

pic.twitter.com/oyyfPzd1FM

— Anheuser-Busch (@AnheuserBusch) April 14, 2023

When that didn’t work, he said that anyone calling the Dylan Mulvaney ad campaign an ad campaign featuring Dylan Mulvaney is a purveyor of “misinformation.” Don’t believe your lying eyes, ears or social media feed — the whole thing was just “misinformation!”

That hasn’t worked, and Bud Light sales have dropped by nearly a third. So, Whitworth has a new line for boycotters: Buy our beer or blue-collar workers are going to lose their jobs.

Will the boycott against Bud Light end anytime soon?

According to Fortune, in an interview with CBS late last month, Whitworth — who has done literally everything possible to evade responsibility for the Mulvaney disaster — told CBS that “one thing that I’d love to make extremely clear is that impact is my responsibility.” And that, if people keep not buying Bud Light, particularly during the summer months, the mistake that was his responsibility could cost people some jobs.

When “(a)sked what troubled him the most, he said it was his 18,000 workers and the additional 47,000 people employed by its distributors. That number doesn’t count the farmers he said were also affected by the boycott,” Fortune reported.

“It’s the impact honestly on the employees that weighs the most on me,” he said.

To translate that out of corporate speak: Jobs are on the line because of Whitworth’s mistake. But the prospect of those lost jobs isn’t enough to actually move Whitworth to apologize for the campaign — or to resign — despite the fact his “responsibility … weighs” on him.

And, if this is his “responsibility,” as he put it, he owes it to those 65,000 employees to do both. To put this in perspective, as business outlet Benzinga noted in an article Monday, the beer has fallen to 14th in a popularity survey conducted by YouGov, despite being among the most popular brews in previous years.

Will he apologize for the Mulvaney ad and how he and other Anheuser-Busch executives handled it? No. He will take “responsibility” for it — as if we conservatives were somehow apportioning it to executives at Miller Lite or Yuengling. But an apology is a bit too far. So is a resignation, apparently.

What Brendan Whitworth is telling you, the consumer, is this: If you don’t stop ignoring his mistakes and his executives’ decisions to push wokeness in your face, people aside from him (and most of those executives, too) will lose their jobs.

Here’s an idea: If it’s your responsibility, Mr. Whitworth, how about you resign and urge the board to replace you with someone who openly promises not to use your company’s brands to push a political or social ideology?

Don’t go on CBS and say it’s the bottlers, the drivers and the farmers that are going to be affected. Go to the boardroom and tender your resignation. Otherwise, keep quiet, reap the consequences, hope this blows over and that your company’s massive ad to promote Bud Light somehow restores the brand’s market share. Everyone has had quite enough of your creative ways to try and mitigate the consequences of the Mulvaney disaster without uttering the two words — “we’re sorry” — that should have been uttered long ago.

The post Anheuser-Busch CEO Issues Underhanded Threat to Boycotters: Start Buying Bud Light Again or Blue Collar Workers Will Be Targeted appeared first on The Western Journal.

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