Anheuser-Busch heir says founders were appalled by Mulvaney ad.

The Heir of Anheuser-Busch Speaks Out Against Controversial Marketing

The heir of‍ Anheuser-Busch, Billy⁢ Busch, recently ​expressed his disapproval of the company’s recent marketing strategies. In⁣ an engaging interview with TMZ’s Harvey Levin, Busch discussed Bud Light’s⁤ brief campaign with transgender influencer⁢ Dylan ‌Mulvaney, sparking a lively debate.

“I think my family — my ancestors would have rolled over in their graves,” Busch responded when asked⁢ about the fallout from the company’s involvement ⁣with Mulvaney. “They believed that transgender individuals, as well as the LGBTQ+ community, should be respected as ⁣personal matters. While they loved the freedom of this ⁢country, they never intended for it to ​be used as a marketing tool.”

Busch⁤ expressed his disappointment in the company’s ​shift from being “one of the ⁤greatest marketers ever in any business” to anheuser-busch-heir-claims-founders-rolled-over-in-their-graves-at-mulvaney-ad/” title=”Anheuser-Busch heir says founders were appalled by Mulvaney ad.”>employing controversial tactics. Levin countered by mentioning the company’s previous sponsorship of‍ pride events without much backlash, suggesting that ⁢the negative response may stem from prejudice against transgender individuals.

“I just don’t think the audience that drinks beer is into transgenders,” ⁤Busch stated. “People who drink beer care about wholesome things.”

A recent report from Anheuser-Busch revealed ⁣a 10% decrease in revenue in the United States, resulting in a loss ​of $400 million. Additionally, sales in U.S.⁢ retailers dropped by 14% compared to the previous⁤ year. As a result, ⁤the company announced that it ‌will be laying off ⁣close to 2% of⁤ its domestic workforce, affecting several hundred employees.

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