Anheuser-Busch US Marketing Chief Resigns Following Disastrous Dylan Mulvaney-Bud Light Campaign

A Top Marketing Executive Leaves Anheuser-Busch Amidst Fallout⁣ from Bud Light’s⁤ Controversial Partnership

A high-ranking marketing executive is departing Anheuser-Busch as ‍the brewing company grapples with the consequences of ‍its collaboration ⁤with ⁣transgender social ⁢media ⁣influencer Dylan Mulvaney, which caused‌ significant backlash.

AB InBev, ‍the parent company of Bud ⁤Light, has experienced two consecutive quarters of declining revenue since ‍Mulvaney’s association with the brand was‍ announced, leading to a boycott.

In the third⁢ quarter, the​ company’s revenue‍ in the United‌ States dropped ⁣by 13.5 percent, surpassing the 10.5 percent ​decline it faced in the previous quarter.

The decline in revenue⁢ has been attributed ⁢to a decrease in Bud Light’s sales volume, resulting in the brand losing its position as the top-selling beer in America.

AB InBev’s market capitalization was $132 billion on March ⁣31, the day before Mulvaney revealed that Bud Light had featured his face on a beer ‍can​ to commemorate a year of “girlhood.”⁣ By June, the market‍ cap had fallen to around $107 ‍billion, but it has since recovered to $121.5 billion.

On Thursday, AB InBev announced the departure of its U.S. chief marketing officer, Benoit ‌Garbe, who will resign ⁢at the end of the year to pursue new opportunities in his career.

CEO Brendan Whitworth expressed that this shakeup will expedite the company’s return to growth and​ its commitment to brewing exceptional beer for everyone.

Garbe is not the only executive to leave AB InBev in the aftermath of the Mulvaney controversy.⁤ Lauren Denowitz, the former global entertainment head, announced last month that she ⁢is no longer with the​ company⁢ due to the⁢ unprecedented “brand crisis” triggered by the ill-advised partnership. Additionally,⁤ Daniel Blake, the group vice president for marketing, and Alissa Heinerscheid, the vice president of Bud Light marketing, have also departed after initially ​being placed ⁢on leave as the ⁣backlash against the company intensified.

Garbe’s departure coincided with podcaster Steven Crowder revealing a financial disclosure indicating that Mulvaney received ⁣$185,000 for promoting Bud Light.

Do you ‍plan to ever buy Bud Light ⁢again?

• Yes
• No

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The post Anheuser-Busch ​US Marketing Chief Resigns Following Disastrous Dylan Mulvaney-Bud Light Campaign appeared first on⁤ The Western ⁣Journal.

What is the extent of the decline in Bud​ Light’s sales ⁣volume and its impact on the⁣ brand’s position in the market?

S ​a ​result ‌of the controversy.

The partnership between Bud ‌Light and⁤ transgender social media influencer Dylan⁣ Mulvaney ⁣was met with significant backlash from consumers and the public. ‌Many people expressed their ‍disapproval ⁤of the collaboration, leading to ⁤a boycott ⁤of Bud Light ⁤products. This negative​ sentiment towards the brand has had a direct impact on ‌AB InBev’s revenue, with two consecutive quarters of declining sales.

In the third quarter, ⁤the company’s revenue in the ⁣United States dropped by 13.5 percent, surpassing the 10.5‌ percent decline in the previous quarter. This decline ‍has been attributed‌ to a⁢ decrease in Bud Light’s sales volume, causing the⁤ brand to lose its position as‍ the top-selling beer in America.

The financial implications of this controversy are significant. AB InBev’s market capitalization was $132 ​billion ⁣on March 31, the day before Mulvaney’s involvement was announced. ‍However,​ by⁢ June, the market cap had fallen to around $107 ‍billion. Despite some recovery, it currently stands at $121.5 billion. These numbers illustrate ⁤the ‍monetary ‌impact ​of the fallout from the controversial partnership.

To address the⁢ crisis and regain public trust, ​AB InBev has announced the departure of its U.S. chief‍ marketing officer, ‍Benoit Garbe. Garbe’s resignation will take ⁤effect at ‍the end of the year, as he seeks new opportunities in his career. ‌CEO Brendan Whitworth has expressed that this ‌shakeup within ⁣the company’s leadership will expedite their return to growth and‍ reaffirm their commitment to brewing⁣ exceptional beer for ​everyone.

Garbe is not the only executive to leave AB InBev in ‌the aftermath of the ‌Mulvaney controversy. Last month, Lauren Denowitz, the​ former global entertainment head,​ also announced her departure due⁣ to what she described as an unprecedented “brand crisis” triggered by the ill-advised partnership. Furthermore, Daniel Blake, the group vice ‌president‌ for marketing, and Alissa Heinerscheid, the​ vice president⁢ of Bud⁤ Light marketing, have ​also left the company.

As AB InBev navigates this challenging period, it remains to be seen⁤ how they will ‍recover⁣ from the‍ fallout of the controversial ⁤partnership. The⁢ departure of top executives indicates a determination to address the issues raised and regain trust from consumers. It is crucial for the⁢ company ⁣to ​take significant ‌steps towards rebuilding​ their brand and⁤ repositioning themselves in the⁢ market. Only time will⁤ tell if they can​ successfully ⁣navigate this crisis and restore Bud Light’s reputation as ⁣a leading beer brand.