Tom Hanks cautions fans about AI image endorsing dental plan.
Tom Hanks Warns Fans About Unauthorized Use of His Likeness in AI Dental Plan Ad
Actor Tom Hanks has issued a warning to fans, saying they shouldn’t believe he’s peddling dental plans on the side.
The Academy Award-winning actor addressed an ad on Instagram on Sunday that he says uses his artificial intelligence (AI) likeness without his permission.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks wrote on the social media platform. He accompanied his message with the AI-generated photo of himself.
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Many celebrities have been expressing their thoughts on AI technology as it has become a hot topic of debate in several industries. The “Forrest Gump” actor previously voiced concerns about AI during an episode of “The Adam Buxton Podcast” that premiered in May.
“Anybody can now recreate themselves at any age they are by way of AI or deep fake technology. I could be hit by a bus tomorrow and that’s it, but performances can go on and on and on and on,” Hanks said at the time. “Outside the understanding of AI and deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality. That’s certainly an artistic challenge but it’s also a legal one.”
The actor went on to discuss how “all of the guilds, all of the agencies, and all of the legal firms” are currently examining “the legal ramifications of my face and my voice and everybody else’s being our intellectual property.”
“Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation,” Hanks continued.
This was a key item up for discussion during the recent actors and writers strikes. The new contract forged with The Writers Guild of America (WGA) has specific protections for writers regarding AI usage, and it’s expected that the same type of rules will be made when the SAG-AFTRA strike is resolved.
How can the unauthorized use of a celebrity’s likeness in an advertisement negatively impact their reputation and credibility?
Tom Hanks, the renowned Academy Award-winning actor, has recently taken to Instagram to warn his fans about the unauthorized use of his likeness in an advertisement for an AI dental plan. In his post, Hanks expresses his disapproval of the ad and clarifies that he has no association with the dental plan being promoted.
In the age of advanced technology and artificial intelligence, it is not uncommon for celebrities to find their images being used without their consent. This incident involving Tom Hanks serves as a timely reminder of the importance of protecting one’s likeness and the need for stricter regulations in the digital realm.
Celebrities like Hanks rely on their public image for their professional success and personal branding. Unauthorized use of their likeness not only violates their rights but also damages their reputation and credibility. In this particular case, the ad falsely suggests that Hanks endorses the dental plan, leading his fans to believe that it has his approval. This kind of misleading advertising can be detrimental to both the celebrity involved and the general public.
In recent years, advancements in AI technology have made it easier than ever to manipulate and create synthetic content. Deepfakes, for example, allow for the creation of incredibly realistic videos and images that can be almost indistinguishable from reality. While these technological advancements present exciting possibilities, they also raise serious ethical concerns.
The unauthorized use of someone’s likeness, whether in an advertisement or any other form of media, is a clear violation of their rights. It undermines the fundamental principles of privacy and consent. This incident involving Tom Hanks underscores the need for legal frameworks and regulations that protect individuals from unauthorized use of their likeness and safeguard their rights in the digital age.
As consumers, we must be vigilant and skeptical of the content we come across. We should carefully evaluate the authenticity and credibility of advertisements and any other media that features public figures. It is essential to rely on reliable sources and official statements to ensure that we are not being misled or deceived.
In conclusion, Tom Hanks’ warning to his fans about the unauthorized use of his likeness in an AI dental plan ad serves as a reminder of the importance of protecting one’s likeness and the need for stricter regulations regarding digital content. The incident highlights the ethical and legal concerns surrounding the unauthorized use
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