Biden’s campaign unleashes $25M ad blitz in crucial swing states.
President Biden Launches $25 Million Ad Campaign in Key Battleground States
President Joe Biden’s reelection campaign is making an early push in the 2024 election cycle by launching a $25 million series of ads targeted at seven critical battleground states.
According to the campaign’s Aug. 20 press release, this ad buy represents the earliest investment in Hispanic and African American media in history.
The announcement comes just before the Republican National Convention’s first round of primary debates, scheduled for Aug. 23. It marks the third major ad buy since President Biden declared his candidacy for a second term.
The campaign aims to maximize voter reach over a 16-week period through various media outlets and markets.
Television advertisements will target major markets in Arizona, Michigan, Georgia, Nevada, North Carolina, Pennsylvania, and Wisconsin. Additionally, there will be specific commercials for the Hispanic population in Florida.
The ad campaign will air on both broadcast and cable television networks, taking advantage of high-reach placements such as NFL Kickoff and the World Series.
Digital advertising will include premium spots on platforms like YouTube Reserve, Hulu, and Connected TV. Short-form video programs on Instagram and YouTube Shorts will also feature the ads.
“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said President Biden’s campaign manager Julie Chavez Rodriguez.
“This historic buy ensures that the president’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy.
“While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”
Biden Fundraising
As of July 14, President Biden and the Democratic National Committee had raised over $72 million in the 10 weeks following his reelection announcement.
This includes contributions to his campaign and joint fundraising arrangements with national and state parties. The funds were raised between April 25, when Biden made his announcement, and the end of June.
In comparison, President Barack Obama raised $85.6 million during the April-to-June quarter of 2011 when he launched his campaign for a second term.
In the second quarter of 2019, President Donald Trump and the Republican National Committee raised a combined $105 million.
President Biden, First Lady Jill Biden, Vice President Kamala Harris, and First Gentleman Doug Emhoff all increased their fundraising efforts in the final weeks of the quarter, bringing the total number of fundraisers to 38.
Ninety-seven percent of donations were less than $200, and more than 30 percent of donors had not contributed to President Biden in 2020, according to the campaign, which has an email list of nearly 25 million subscribers.
Trump’s Fundraising
The campaign of President Trump announced on July 5 that he raised over $35 million for his White House bid in the second quarter.
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