Biden campaign seeks pandemic era insights to boost economic polling.
The Economy Takes Center Stage in the 2024 Election Cycle
The economy remains the top concern for voters as we head into the 2024 election cycle. President Joe Biden’s reelection campaign is gearing up to tackle his low polling numbers on this issue with a new and strategic approach.
Since the beginning of his presidency, both the White House and Biden’s campaign have made “Bidenomics” the centerpiece of their messaging campaign. This term encompasses the president’s economic priorities and policies. They have been actively engaging with industry stakeholders across the country and in Washington, D.C., through speeches and events.
A Need for Improvement
Despite decreasing inflation, historically low unemployment rates, and a surge in consumer sentiment post-pandemic, Biden’s approval rating on the economy stands at just 38.3%. Campaign officials recognize the need to do more to sell Bidenomics.
“We absolutely know we need to do more to sell the president’s economic agenda and draw that direct through line to his investments and the economic improvement,” one campaign official admitted. “The good news is that there are a ton of things to sell and talk about because we got so much done.”
Embracing Relational Organizing
The Biden campaign plans to focus on ”relational organizing” to promote the president’s economic agenda. They understand that Americans are increasingly seeking information and making decisions based on recommendations from friends, family, and people they trust.
“More than ever, and especially post-COVID, Americans are looking for information and making decisions based on what their friends and family and people they know say,” a campaign official explained. “They’re looking inwards, basically, and so really invoking and deploying trusted messengers early on is really important for us.”
The campaign aims to involve local community leaders, online influencers, and activist groups with resources and a loyal following. They believe that engaging influencers with dedicated audiences will be crucial in reaching young voters.
Learning from Successful Strategies
The Biden campaign’s approach mirrors successful tactics used during the COVID-19 vaccination push. By partnering with out-of-government sources, celebrities, and organizations with opposing views, the administration effectively reached a wide range of communities.
Julie Chavez Rodriguez, Biden’s 2024 campaign manager, emphasized the importance of leveraging personal networks and using innovative strategies to connect with voters where they are.
An Uphill Battle
Despite these efforts, Biden faces an uphill battle to improve his economic polling numbers before the 2024 election. Cliff Young, president of U.S. public affairs at Ipsos, acknowledges that while there are glimmers of hope, the overall economic situation remains challenging.
“There’s low unemployment, but things are still expensive. People are not seeing the boom,” Young explained. “A poor economy hurts you more than a good economy helps you.”
Nevertheless, the Biden campaign is determined to overcome these challenges and effectively communicate the president’s economic agenda to the American people.
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