Biden’s campaign responds to concerns over Latino voters in 2024.
President Biden’s Reelection Effort Targets Latino Voters in 2024
The campaign team for President Joe Biden’s reelection knows that Latino support cannot be taken for granted. They are making a dedicated effort to win over this crucial voting bloc, especially in battleground states, as they head into the 2024 election.
The president’s campaign, associated PACs, and the Democratic National Committee are all making historic investments to target Latinos, with a particular focus on men. This comes as Republicans continue their efforts to gain more support from the fastest-growing demographic in the country.
In the 2020 election, former President Donald Trump saw a significant increase in Latino support compared to 2016, capturing nearly 40% of the vote. The Republican Party maintained that share in the 2022 midterm elections.
While Latino voters ultimately supported Biden over Trump by a wide margin, the president faced criticism for not adequately engaging with the group during the 2020 Democratic primary. Biden’s top challenger, Sen. Bernie Sanders, outspent and outstaffed him in terms of Latino outreach. The Biden campaign is determined to improve their performance in 2024.
“The resources, investment, and focus on Latinos is light years beyond where we were for 2020,” said a Democratic operative familiar with Biden’s campaign strategy.
Meeting Latino Voters Where They Are
A central aspect of Biden’s Latino outreach strategy is to connect with voters on their preferred platforms. The campaign is targeting Latino voters, especially younger ones, on digital and streaming platforms like YouTube and Hulu. They are also advertising on local Latino-owned television and radio stations.
The campaign emphasizes that Latinos are not a monolithic group and plans to run ads in different accents unique to specific Latino populations in different media markets.
As part of a $25 million campaign targeting Latino and black voters in critical swing states, the Biden campaign launched its first “Spanglish” ad on the first day of Hispanic Heritage Month. The ad is running during Sunday Night Football and soccer matches in Arizona, Nevada, and Pennsylvania, with the aim of reaching young male Latinos.
Biden’s Reelection Effort Personnel
The personnel leading Biden’s reelection effort also reflect a greater focus on the Latino demographic in 2024. Julie Chavez Rodriguez and Kevin Munoz, both Biden White House alums, serve as campaign manager and national spokesman. The campaign recently added Maria Carolina “Maca” Casado as a spokeswoman and director of Hispanic Media.
Future Forward USA Action, a nonprofit group supporting Biden’s reelection campaign, has booked nearly $15 million in ads since August. Cristobal Alex and Pili Tobar, two former Biden White House officials, are leading the Latino advertising campaign for the group.
The Biden campaign is also leveraging the DNC’s Latino grassroots network in critical battleground states. Additionally, President Biden himself has expressed his desire to directly connect with Latino voters and is scheduled to deliver remarks at the Congressional Hispanic Caucus Institute’s 2023 Gala.
How is the Biden campaign investing in targeted advertising and media campaigns to reach Latino audiences?
What we saw in previous campaigns,” said Vanessa Cárdenas, the senior strategist at the Democratic National Committee. “We understand the importance of this community and we are committed to earning their support and trust.”
One of the key strategies being employed by the Biden campaign is to increase outreach and engagement with Latino voters. This includes hiring staff that reflect the diversity of the Latino community and creating messaging that resonates with their concerns and priorities.
The campaign is also investing in targeted advertising and media campaigns that specifically reach Latino audiences. They are partnering with influential Latino community leaders, organizations, and media outlets to amplify their message and ensure it reaches the desired audience.
Furthermore, the Biden campaign is focusing on the key issues that matter most to Latino voters, such as healthcare, education, and immigration reform. They are highlighting the president’s commitment to expanding access to affordable healthcare, investing in education, and implementing comprehensive immigration reform that includes a pathway to citizenship for undocumented immigrants.
The Biden Administration’s handling of the COVID-19 pandemic is also an important factor in attracting Latino support. The president’s efforts to increase vaccine distribution and support small businesses impacted by the pandemic have resonated with Latino communities, who have been disproportionately affected by the health and economic crises.
Despite the challenges, the Biden campaign remains optimistic about their chances of winning over Latino voters in 2024. They believe that by investing in comprehensive and culturally competent outreach strategies, they can earn the support and trust of this crucial voting bloc.
However, the campaign is aware that they cannot take Latino support for granted. They recognize that Republicans are also competing for Latino voters and will continue to make efforts to gain their support. The Republican Party has been working to appeal to Latino voters by highlighting conservative values, economic policies, and crime and safety concerns.
As the 2024 election approaches, the Biden campaign’s dedicated effort to target Latino voters is a reflection of the increasing importance of this demographic in American politics. By recognizing the diversity and unique concerns of the Latino community, and tailoring their outreach accordingly, the campaign hopes to secure the support needed for a successful reelection bid.
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