Black Friday sets record with Cyber Monday sales projections on horizon – Washington Examiner
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Black Friday sets record with Cyber Monday sales projections on horizon
Despite the high cost of groceries and gas, shoppers across America shelled out big bucks this past holiday weekend.
Consumers spent over $10.8 billion online for Black Friday, which is a new record, according to Adobe Analytics. The company reported the jump in sales was over 10% more than last year and that the total spent on Black Friday 2024 was double what was spent in 2017.
It is a big difference from 2023, when Black Friday online shopping decreased by 7% compared to the year before.
Meanwhile, Sensormatic Solutions reported that in-store traffic was down more than 8%. With Cyber Monday, a similar shopping holiday dedicated to online-only deals since the early 2000s, e-commerce sales are only expected to increase.
According to Adobe Analytics, shoppers could spend as much as $13.2 billion Monday, which would be an increase of 6.1% from last year.
Retailers such as Amazon, Target, and Walmart opted to hold their holiday sales events over several days rather than just Friday and Monday.
These record-breaking sales come on the heels of rising inflation. This last year ending in October saw inflation rise by 2.3%, which was greater than the Federal Reserve’s preferred gauge. Inflation rose month to month by 0.2%, which was the second consecutive month that inflation went up after a six-month downward spiral.
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