Bonds faces boycott calls over photos of bearded nonbinary model in bikini

Bonds, an ⁤Australian underwear brand, faces backlash for featuring a bearded, nonbinary model in its Genderfree collection

The latest ‍bikini from⁢ Bonds, called the ⁤Retro Rib Seamless ⁤Tonal Hi Bikini, is causing‌ quite ⁢a stir. The brand has chosen a bearded, nonbinary model​ named “Mikey” who uses they/them pronouns to showcase the bikini. Mikey confidently sports a beard, a hairy chest, and a ⁤noticeable bulge in the bikini⁣ bottom.​ This⁤ bold move is part‍ of Bonds’ ‌Pride‍ campaign, which celebrates ⁤diversity by featuring transgender models, drag queens, as well as gay, bisexual, and pansexual models.

Breaking stereotypes and embracing change

Bonds is not afraid to challenge societal norms. The product⁣ description on their website⁢ proudly states, “Times are changing⁣ and so is our underwear.” The Retro ‌Rib Seamless Hi Bikini is designed for fierce ⁢women everywhere, offering ⁣both comfort and confidence. This⁤ stunning retro bikini is part of Bonds’ Retro Rib ‍Seamless‍ range, empowering women to ⁤embrace their individuality and roar with confidence.

Genderfree fashion for ‌all

Mikey is not limited ‍to‍ just one outfit in the Genderfree section of the Bonds website. They are​ seen promoting ⁤a​ “chesty” shirt and a crop bra with a low scoop neckline, further breaking down gender barriers and promoting‍ inclusivity.

Backlash and controversy

Not everyone is ​thrilled‌ with Bonds’ progressive approach. Last week, the brand shared a social media post featuring drag queens, transgender and gay ⁣models, all road-tripping in ⁣their Bonds underwear at the Rainbow Valley Conservation Reserve in‌ Australia. While many praised the brand’s inclusivity, others expressed their disapproval. Comments such as “Excited to‍ never buy Bonds again” and “Such a⁣ shame that‌ Bonds is pushing this ⁤agenda” flooded the brand’s Instagram page.

It seems that Bonds is not the only brand facing backlash for embracing diversity. Rip Curl, an Australian surfing ‌sportswear retailer, recently ended its partnership with professional surfer Bethany Hamilton after​ she voiced her disagreement with ‌the brand’s promotion of transgender surfer Sasha Jane Lowerson. Hamilton cited⁣ her beliefs against biological men participating​ in women’s sports and her ⁤opposition to the brand’s ​endorsement of gender ideology.

Despite the criticism, Bonds remains committed to‍ their mission of celebrating individuality and promoting inclusivity through their Genderfree collection.

In what ways does Bonds’ Pride​ campaign aim to⁤ break barriers and encourage ​acceptance and self-expression?

Wning massive attention from⁣ the public.

Bonds, an iconic Australian underwear brand known ⁤for ⁤its ⁣inclusive and diverse ‌marketing campaigns, is ⁤currently facing backlash after featuring a bearded, nonbinary ⁤model ‌in its latest Genderfree collection. ⁣The model, named “Mikey”, ⁣proudly flaunts their uniquely androgynous appearance, ‌donning ‌a bikini from the Retro Rib Seamless Tonal​ Hi ‌Bikini range.

Mikey, who ‍identifies as nonbinary and uses they/them pronouns, ​presents a ​striking ‍departure from ‌traditional standards of beauty usually associated with ‌underwear modeling. With a beard, hairy chest, and a noticeable ‌bulge in the bikini bottoms,⁢ Mikey‍ challenges ‍conventional gender norms and stereotypes surrounding body‌ image.

This significant and bold move ​by Bonds is part of their ongoing Pride campaign, a celebration of diversity and inclusion.⁢ By featuring transgender and‌ gender nonconforming individuals, Bonds‌ aims to break barriers and ​encourage⁣ acceptance and self-expression. While the brand ⁣is no stranger to pushing ‌boundaries when⁤ it comes ⁢to body positivity and representation, this particular campaign has ignited a‍ fierce debate among consumers and critics alike.

On one hand, many view Bonds’ ⁣decision to include‍ a‌ nonbinary model as a powerful ‌step towards‍ inclusivity. By ​showcasing a wide range of bodies, gender expressions, and identities,⁤ the‍ brand demonstrates a⁣ commitment ​to representing ‍the diverse makeup of its customer base. This visibility‍ and representation are undoubtedly empowering for ‍individuals who have historically been marginalized and excluded from mainstream media.

However, some⁣ critics argue that Bonds’ marketing strategy​ ventures ⁤into controversial territory. Traditional notions of femininity ⁢and ⁣beauty are deeply rooted in our society,⁣ and introducing a bearded, ⁢nonbinary model challenges these longstanding norms. Detractors ⁢argue that this move ⁣may alienate⁣ some consumers who are not yet ready or accepting ⁤of such nonconforming appearances.

Nevertheless, the backlash towards Bonds also brings to light the urgent need for greater ​acceptance ​and progress in terms of inclusivity. With the growing dialogue surrounding gender ⁣identity⁢ and ⁤expression, brands​ like Bonds play a‍ crucial role in reshaping societal ‍norms and ⁢promoting a more ​inclusive future. While their campaign may be met with resistance, it ultimately ⁢serves as a catalyst​ for widespread ⁣discussions on the ⁣fluidity of gender and‌ the⁢ importance of embracing diverse perspectives.

It is important⁢ to⁢ acknowledge that marketing campaigns such as Bonds’ ⁤Genderfree collection have ⁣the potential to educate and raise awareness among consumers.⁤ By presenting a nonbinary model, the brand encourages ⁢dialogues on gender identity⁤ and ‍challenges preconceived notions of​ what is ⁢considered “normal” or “acceptable” in society. In doing⁤ so,‍ Bonds invites individuals to question their own prejudices ‍and biases while promoting ⁤a ​more inclusive and equal world.

As Bonds continues to ⁣champion diversity and strive ​for representation, its decision to⁤ feature a‌ bearded, nonbinary model in the Genderfree collection is undoubtedly a bold ⁢move. While the ⁤brand may encounter criticism‌ and resistance along ⁣the way, it is⁢ imperative to recognize and support their commitment to fostering a more inclusive‌ and accepting society. As ​discussions surrounding gender and identity continue to evolve, it is through initiatives like these that progress is⁣ made and barriers are broken, ultimately ​redefining the norms of⁣ the fashion industry ​and beyond.

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