Brewing Company rejoices in independence from Anheuser-Busch.
They’ll drink to that!
An Oregon brewery that was just spun off by the parent company of embattled beer brand Bud Light threw a social media celebration over the weekend to spread the news.
The brewer’s staff tossed a banner over an outdoor balcony, popping beer cans and spraying foam into the air.
And as usual in such cases, a picture was worth a thousand words.
“Now with less Anheuser-Busch!” the banner proclaimed.
In a news release Monday, the founder of 10 Barrel Brewing Co. in Bend, Oregon, welcomed the brewing company’s purchase by Tilray Brands Inc., a Canadian cannabis and packaged goods company, from brewing giant Anheuser-Busch, according to New School Beer, an online publication that covers the craft beer and cider industry.
“We are excited for 10 Barrel and our new partner, Tilray! Our team has always been focused on making the best beer, and most importantly, having fun,” Chris Cox, who still manages the company, said in the release.
Most Americans who follow the news can think of a few good reasons a company might not want to associate itself with Bud Light lately, after the nation’s once-most-popular beer brought itself into disgrace with a woefully misguided decision to partner with social media influencer Dylan Mulvaney — a grown man who apparently enjoys playing dress-up as a woman.
Possibly even worse than the Mulvaney move, though, were the comments by an Anheuser-Busch now-former vice president who disparaged the company’s previously loyal Bud Light customer base as basically being too low for Bud Light’s enlightened executives.
Taken together, they amounted to an in-your-face insult to the kinds of conservative Americans who made Bud Light number one in the country, and they sparked a boycott that’s cost Anheuser-Busch badly over the past six months, is going to keep hurting the Bud Light brand at the retail level for the next year, and is likely to be remembered by advertising and marketing experts for decades to come.
But the staff at 10 Barrel Brewing had another reason entirely to celebrate.
With the 10 Barrel Brewing no longer being by Anheuser-Busch, the company can rejoin the ranks of “craft and independent” breweries, which makes the company eligible for “benefits and recognition,” according to New School Beer.
It also makes 10 Barrel Brewing eligible to join local trade associations, such as the Oregon Brewers Guild.
In short, there are plenty of reasons a company that started as an independent craft brewery might want to get out of a corporate monolith with a currently tainted reputation like Anheuser-Busch.
That’s true even if the new ownership company is also a corporate giant. Besides 10 Barrel Brewing, Tilray purchased five other Anheuser-Busch beer brands, one cider brand and one energy drink brand, according to a Tilray news release.
Tilray was already a fair-sized beverage company even before buying the Anheuser-Busch brands, as its news release makes clear, on top of its status as the largest cannabis company in the world.
So, 10 Barrel Brewing might not be returning to its roots as a truly independent beer maker, but at least it’s shedding its relationship with Anheuser-Busch’s tarnished reputation.
Whatever their reasons were, it’s clear as day that those 10 Barrel employees were up for a celebration — and celebrating saying goodbye to Anheuser-Busch.
Millions of American beer drinkers, disgusted with the company, have already done the same.
The post Brewing Company Celebrates No Longer Being Owned by Anheuser-Busch appeared first on The Western Journal.
How does the acquisition by Tilray Brands Inc. open up new opportunities for 10 Barrel Brewing
Oregon brewery, 10 Barrel Brewing Co., recently announced its separation from parent company Anheuser-Busch and its acquisition by Tilray Brands Inc., a Canadian cannabis and packaged goods company. This news has been met with excitement and celebration from the brewery’s staff and supporters.
To commemorate this milestone, the brewery’s staff threw a social media celebration over the weekend. They proudly displayed a banner, stating “Now with less Anheuser-Busch!”, over an outdoor balcony while popping beer cans and spraying foam into the air. This visual representation of their independence and newfound partnership with Tilray perfectly encapsulates their joy and optimism for the future.
10 Barrel Brewing’s founder, Chris Cox, expressed his enthusiasm for the company’s purchase by Tilray in a news release. He welcomed the new partnership and emphasized the brewery’s dedication to creating the best beer while having fun. This sentiment reflects the brewery’s commitment to maintaining its high-quality standards and spirited approach to brewing.
The separation from Anheuser-Busch holds several benefits for 10 Barrel Brewing. Firstly, the brewery can once again consider itself part of the “craft and independent” brewery community, making it eligible for various industry benefits and recognition. Additionally, the separation allows the brewery to join local trade associations like the Oregon Brewers Guild, further integrating themselves into the regional brewing scene.
There may be various reasons why 10 Barrel Brewing decided to part ways with Anheuser-Busch. Recent controversies surrounding Bud Light, Anheuser-Busch’s flagship beer, has generated negative attention for the brand. The ill-advised partnership with social media influencer Dylan Mulvaney, who has made controversial statements about transgender individuals, and the disparaging comments by a former Anheuser-Busch executive towards its loyal Bud Light customers, have caused significant backlash and led to an ongoing boycott of the brand. By separating from Anheuser-Busch, 10 Barrel Brewing can distance itself from these controversies and maintain its reputation as an independent and respected brewery.
Although Tilray Brands Inc. is also a corporate giant, the acquisition of 10 Barrel Brewing and other Anheuser-Busch beer brands allows them to bolster their presence in the beverage industry. Furthermore, Tilray’s status as the largest cannabis company in the world provides exciting opportunities for the future of 10 Barrel Brewing.
In conclusion, the celebration and separation of 10 Barrel Brewing Co. from Anheuser-Busch marks a new chapter for the Oregon brewery. Free from the shadow of Anheuser-Busch’s controversies and with a promising partnership with Tilray Brands Inc., 10 Barrel Brewing can continue to thrive as an independent craft brewery. The enthusiasm and optimism displayed by the brewery’s staff are a testament to their dedication to creating exceptional beer and enjoying the brewing journey. Cheers to 10
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